15 Best AI Email Marketing Tools and Software
We might be closer than we thought to “the singularity”. Last November, the prediction of an AI expert was all over the news: the year when the AI is no longer under human control might be 2031.
But don’t worry, we still have some years ahead to that. And in the meantime, what better way to spend them than to use the power of AI to our advantage?
And truly, you would be a fool not saving yourself time and effort by going with old-fashioned tools. AI is everywhere and that’s why today, we are sharing the 15 best AI email marketing tools out there.
Some are specifically email marketing platforms and others are useful tools for your email campaigns.
Without further delay, let’s jump right into the tools.
15 Best AI Email Marketing Tools and Software
1. GetResponse
GetResponse works both with emails and with ecommerce websites, and that’s why they have two artificial intelligence features: an AI email generator and AI recommendations.
The AI email generator, which is our focus today, is powered by OpenAI and gives you an email and subject line that will be ready in less than a minute
Pricing
GetResponse has a free plan and you can try the AI for free, too. To have more access to the tool, sign up for one of its paid plans, which starts at $19 per month.
2. MailerLite
MailerLite has some powerful artificial intelligence technology. Powered by ChatGPT, its AI writing assistant carves whichever type of content you want and regenerates it if you’re not satisfied with the result.
It also A/B tests your emails to discover which tone, style and messaging is more compelling.
Pricing
It has a free plan and two paid plans:
- Growing business: $10 per month for up to 500 subscribers. Includes unlimited monthly emails and collaboration features.
- Advanced: $20 per month. Includes a custom HTML editor and an AI writing assistant.
3. Omnisend
Omnisend is an email marketing tool that has a free email subject line generator. Not only is it free, but it’s also available on their website, with no sign-up required.
Simply give the AI 5 keywords and a quick idea about the email you want to send and it’s done.
You can also integrate with Zapier to unlock more features.
Pricing
It has a free plan and two paid plans:
- Standard: $16 per month. Send up to 6,000 emails per month to 500 contacts.
- Pro: $59 per month. Send unlimited emails to 2,500 contacts.
4. HubSpot
Last but not least, HubSpot. As we know, HubSpot has multiple AI tools.
Among them, you’ll find the AI email writer which helps you draft, send, track and analyze your email efforts in one place.
It’s also great for quickly developing on-brand messaging for each of your audience segments, boosting open rates and engagement.
Pricing
- Free: automated live chat, forms and email marketing.
- Starter: $18 per month. Support multiple currencies and access email health insights.
- Professional: $800 per month. Access custom reporting, plus social media and SEO features.
- Enterprise: $3,600 per month. Get customer journey analytics and adaptive testing
5. AWeber
Aweber AI generates first drafts in seconds within their email marketing dashboard.
On the contrary of the previously mentioned AI tools, this one is quite flexible.
Not only does it help you create content, but it also works as an editor. It will check your spelling and grammar and summarize long emails.
Pricing
It has a free plan and three paid tiers:
- Lite: $12.50 per month. Get advanced message analytics and support 24/7.
- Plus: $20 per month. Unlimited landing pages and email automation.
- Unlimited: $899 per month. Unlimited subscribers.
6. Mailchimp
Intuit Assistant is a recent feature of Mailchimp. It’s a GenAI-powered marketing assistant that helps you generate content, deeply personalize your marketing and optimize your marketing strategy.
It also generates e-commerce automation for you based on your brand and insights.
Pricing
Mailchimp has a free plan and three premium plans:
- Essentials: starts at $13 per month. Send emails to up to 5,000 contacts and add two team members.
- Standard: $20 per month. Access the generative AI features as well as branded templates.
- Premium: $350 per month. Add unlimited users.
7. Brevo
Brevo is a CRM Suite with an AI assistant that creates subject lines for you. Brevo actually defines it as an inspirational tool since you can use the generated content, edit it or delete it at any time during your campaign.
Pricing
Brevo has a free plan and its paid plans start at $25 per month. If you are a developer, you can also get its transactional email service for free!
8. Moosend
Much like GetResponse Moonsend has welcomed AI technology to its team, adding it to its multiple products.
They have a product recommendation tool and a generative AI tool.
The generative AI tool will fine-tune existing data and your prompts and ideas and craft a narrative that inspires action. It will also give you intelligent recommendations and optimized calls to action.
Pricing
Moosend has a free trial and two paid plans:
- Pro: $9 per month. Have up to 500 subscribers, send unlimited emails and create multiple forms.
- Enterprise: custom. Get an account manager, custom reporting and add more than 10 team members.
9. Jasper
This AI writing assistant has everything you need to create and manage emails and full email campaigns more effectively. Thanks to its templates, browser extension and Campaign feature, you can easily improve your emails.
You can, of course, also rephrase and rewrite your email copy.
Pricing
Jasper doesn’t have a free plan. They offer 3 premium plans:
- Creator: $39 per month per seat if paid annually. Use the AI everywhere with its browser extension.
- Pro: $59 per month per seat. Get access to Jasper Art and collaboration tools.
- Business: custom.
10. Campaign Monitor
Campaign Monitor is an email marketing software that includes an AI writer among its features. It helps you adapt and optimize copy to target new audiences, as well as brainstorm ideas.
Plus, if you have trouble with readability, the AI will transform your text into bite-size blurbs and CTAs that convert.
Pricing
Campaign Monitor has a free trial and its lower plan costs $68 per month if you have 5,000 contacts. However, the AI is still quite new, so you’ll have to contact sales to get it.
11. Constant Contact
Constant Contact is also an email marketing platform, and its AI helps you create the perfect message in a blink. It also ensures your email is opened every time thanks to its recommended subject lines.
You can also go further by integrating with Canva and Magento.
Pricing
It has a 60-day free trial and 3 premium plans:
- Lite: $12 per month. Includes 10k contacts and marketing CRM.
- Standard: $35 per month. Access to contact segmentation and drill-down reporting.
- Premium: $80 per month. View the email engagement heat map and access ad features.
12. Writesonic
Writesonic is an AI writer that has all kinds of email generators. For example, they have an email copy generator that creates copy in more than 25 languages.
Then you have a cold email generator, for those going for a catchy, personalized email that stands out from the competition.
Finally, they even have a CTA generator and an image generator!
Pricing
Writesonic has a free plan and three premium options. Its lowest plan costs $19 per month and has GPT-4 technology.
13. Phrasee
Phrasee is an AI writing assistant for enterprise marketers. Similar to Writesonic, it offers multiple AI features for email marketing.
You’ll be able to generate creative, high-performing marketing messages at scale and A/B test the content to find the best-performing version for your audience.
Phrasee’s insights are so precise that you’ll even know the words, emojis, syntax and sentiments that resonate with your audiences in real time.
Pricing
Since Phrasee is aimed at enterprises, you’ll need to contact sales to come up with the right plan and pricing for you.
14. Mailmodo
Mailmodo is an email marketing platform that offers Mailmodo AI, a service with multiple tools to carve your emails.
This AI uses ChatGPT-4 technology to generate subject lines and A/B test its multiple options. It also crafts or rewrites email copy from scratch, following brand guidelines.
Pricing
Mailmodo has three flexible paid plans that start at $49 per month.
15. Zeta
Zeta is a marketing technology company that includes Zeta Messaging in its main package.
This built-in artificial intelligence can optimize content and recommendations on the fly based on a real-time understanding of customer needs, interests and intent.
And because it’s part of the Zeta Marketing platform, it’s easy to coordinate email with other addressable channels and create continuous experiences that resonate beyond just the inbox.
Pricing
You’ll need to contact them.
Final words
The world of AI email marketing tools is huge, as you can see. Thankfully, it’s powerful yet affordable: many of the options listed here have free plans.
So what are you waiting for?
The singularity?
Go and try these tools!
And tell us your experience in the comments after.
