The 15 Best DIY SEO Tools for Entrepreneurs
Look, having a successful SEO strategy is not rocket science and it doesn’t require you to hire an expensive agency. Although delegation is awesome and it’s very needed at some point in your business, at first, especially if you are a solopreneur, you’ll have to handle things on your own.
But don’t worry, with the right tools, you’ll be working effortlessly. In this post, we’ll share the best DIY SEO tools to optimize for search engines yourself.
15 Best DIY SEO Software
1. SE Ranking
SE Ranking has been recognized by major review platforms for its value and its high satisfaction service. It has tons of features you can try for free, no credit card required.
Some of its best tools are a database for Competitive and Keyword Research and a Keyword Grouper.
Pricing
Prices vary according to the number of keywords and rank frequency you need.
- Essential: $31 per month to track 250 keywords or $55 per month for 750 keywords.
- Pro: $71 per month. Track 1,000 keywords and create your own SEO service.
- Business: $151 per month. Track 2,500 keywords and get their API.
2. SurferSEO
SurferSEO is an SEO content optimization with more than 20 years of experience.
It has a Content Audit tool that analyzes your published pages and compares them against the top-ranking pages. To learn more about SurferSEO, read our post comparing it to Page Optimizer Pro.
Pricing
Surfer SEO has four premium plans and a 7-day money-back guarantee:
- Essential: $89 per month. It includes the Content Audit tool and unlimited AI detection.
- Scale: $129 per month. Audit your pages and invite 5 team members.
- Scale AI: $219 per month. Generate articles with AI.
- Enterprise: custom. It includes personalized onboarding, a SERP analyzer and an API.
3. Semrush
One of the most popular SEO options out there is Semrush. The beauty of Semrush is that it has more than 40 easy-to-use tools for your online marketing strategy. This also means, of course, that it’s quite expensive.
Among the many reasons why Semrush is such a great option is that its data is updated daily, showing the most accurate ranking progress of your keywords.
Pricing
- Pro: $139.95 per month. Track up to 500 keywords.
- Guru: $249.95 per month. Track up to 1,500 keywords.
- Business: $499.95 per month. Track 5,000 keywords.
The Pro and Guru tiers also include a 7-day free trial.
4. Mangools
Mangools was founded in 2016 by Peter Hrbáčik. Its headquarters are in Bratislava, Slovakia.
Mangools has some of the juiciest SEO tools on the market: KWFinder, SERP Checker, SiteProfiler and more. It allows you to check the domain authority of any website and compare them with yours.
Companies like Airbnb and The Home Depot all use it to optimize their web pages.
Pricing
Mangools has five plans:
- Free: get 5 lookups per 24 hours, 15 related and 5 competitor keywords per lookup.
- Entry: $29 per month. Track up to 50 keywords daily.
- Basic: $49 per month. Track unlimited domains and 200 keywords daily.
- Premium: $69 per month. Get 3 extra seats and the possibility to purchase additional seats.
- Agency: $129 per month. It includes 5 extra seats and up to 1,200 keyword lookups.
They have a 48-hour refund policy.
5. Ubersuggest
Ubersuggest is a company created by no other than Neil Patel, the popular digital marketing and SEO industry expert. According to him, Ubersuggest is so user-friendly that even the smallest businesses with limited knowledge of SEO can get all the information they need to thrive on Google.
Pricing
Ubersuggest has a 7-day free trial and three paid plans:
- Individual: $12 per month. It’s for one website and you can track up to 150 searches per day.
- Business: $20 per month. Use it on up to 7 websites and invite one team member.
- Enterprise: $40 per month. Use it on up to 15 websites and track up to 900 searches per day.
Besides this monthly subscription, Ubersuggest also offers lifetime plans which start at $120 and get all the updates for free.
6. Seobase
Serving more than 15,000 satisfied customers globally, Seobase has powerful and free SEO tools to improve your search engine rankings. You’ll boost your ranking with their intuitive UI and daily reports which include desktop and mobile performance of your site.
Pricing
It has a free plan that includes 1 team member, 1 tracked website, and 3 keywords.
- Basic: $7 per month. Up to 50 keywords and two team members.
- Premium: $27 per month. Up to 500 keywords and 5 team members.
- Professional: $97 per month. You’ll access their full suite of features for up to 300 sites and 3,000 keywords.
There’s also a 7-day free trial for its paid plans.
7. Serpstat
Serpstat is a Ukrainian company that works with big brands like Samsung, Shopify, and Uber. It has received multiple awards such as the #1 selling SEO tool of all time.
With its freemium model, you can get acquainted with Serpstat without hassle. You can check out some of their tools for free or even request a 30-minute demonstration of the service tailored to your tasks.
Pricing
- Individual: $59 per month. Check your position up to 10,000 times per month.
- Team: $119 per month. Check your position up to 50,000 times per month.
- Agency: $479 per month. Get 500,000 position checks per month.
8. Moz
Moz has multiple free tools such as their keyword and link explorers. But if you want a powerful tool, you’ll want to use MozPro.
Although their backlink database is a bit limited, they have impeccable support which lets you get started as soon as needed.
Pricing
When you sign up in Moz, you get full access to Moz Pro Medium free for 30 days!
- Standard: $99 per month. Track up to 1,200 keywords weekly.
- Medium: $179 per month. Track up to 6,000 keywords weekly and access branded reports.
- Large: $299 per month. Track up to 12,000 keywords weekly. Includes 3 user seats.
- Premium: $599 per month. Track up to 18,00 keywords weekly. Includes 5 user seats.
9. Majestic
Majestic is a huge SEO tool that was launched back in 2008 and it has created the largest commercial Link Intelligence database in the world!
Last year, they won the Princess Royal Award for Training showing their unique commitment to training and staff development.
Pricing
- Lite: $49,99 per month. Check Fresh Index backlinks several times a day.
- Pro: $99,99 per month. Access custom reports and network neighborhood.
- API: $399,99 per month. Create OpenApps and select how much data you need in one month.
10. Ahrefs
Ahrefs is a well-known company that develops premium online SEO tools. The Keyword Explorer is one of its main features, which provides instant term clustering.
They also have lots of learning resources so it’s truly a DIY SEO software.
Pricing
- Starter: $29 per month. Limited access to Site Explorer, Keywords Explorer, and Site Audit.
- Lite: $129 per month. Track up to 750 keywords.
- Standard: $249 per month. Access SERPs updates and Batch Analysis.
- Advanced: $449 per month. Track up to 5,000 keywords.
- Enterprise: $14,990 per month. Get access to unlimited backlink data and manage access permissions for your team.
11. SEO Scout
SEO Scout is an SEO analysis tool that offers keyword clustering features both inside its plans and as a free version. It uses Natural Language Processing to analyze the top 30 Google results for your keyword.
SEO Scout has a Keyword Cannibalization Tool and SEO Split Testing.
Pricing
- Starter: $49 per month. Explore thousands of keyword ideas.
- Business: $99 per month. Track up to 10 sites’ performance.
- Agency: $199 per month. Access advanced SEO testing tools.
12. Yoast SEO
Yoast SEO is definitely the DIY SEO tool you need if you are running a WordPress site. It’s very intuitive and easy to use. You’ll see a red or orange score when you are having issues and Yoast will recommend you some practices to turn it green.
Besides looking at your SEO, Yoast does a readability analysis to make sure you aren’t using too much passive voice or repeating the same word over and over.
Pricing
Yoast has a free plugin that helps you optimize for one keyword per post or page.
To get all the juicy features like AI-powered suggestions and 24/7 support, you’ll need to pay $99 per year.
Yoast also offers a plan with all its plugins for $229 per year.
13. INK SEO Optimizer
Similar to Yoast SEO, INK SEO Optimizer gives you a very intuitive SEO score.
This tool, which is trusted by more than 200,000 marketers, is an AI co-writing and SEO assistant. It has a SEO Optimizer, an AI Keyword Research and an AI Keyword Clustering tool, besides the AI Writer.
Pricing
- Professional: $49 per month. Access keyword research and clustering tools and write unlimited SEO articles.
- Enterprise: $119 per month. It includes 3 paid users and team performance tracking.
14. Google Search Console
What better tool to improve search engines than one made by Google?
This free tool gives you invaluable insights into your site’s performance.
You’ll monitor, test and track your AMP pages, improve your rich results and monitor your site’s Core Web Vitals on mobile and desktop. If you don’t know what the Core Web Vitals are, Google also has a series of videos to help you learn.
15. Screaming Frog
Last but not least, Screaming Frog is an SEO company founded in 2010. Its SEO spider tool is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyze the results in real-time.
Pricing
You can get the Screaming Frog SEO Spider tool for free or buy the license for $259 Per Year. The paid version lets you crawl unlimited URLs, integrate with Google Analytics and get free technical support.
Final words
Search engine optimization might sound like something really difficult the first time you hear about it. However, with the right tools and some curiosity, you can handle SEO yourself and boost your website traffic.
What’s your experience with these DIY SEO tools?
Tell us in the comments!
