11 Best Drip Campaign/Marketing Tools – Reviewed
For any flourishing business, email lists are crucial. What is more critical are the emails we send to these people on our email list. This is where drip campaigns come into the picture and make our work easier.
A drip campaign is a series of automated emails that are sent to an email list of subscribers when we take the necessary action to do the same.
For example, when a subscriber presses the opt-in form submission button and submits it, it triggers a series of welcome emails over the next few days. An online purchase triggers a set of emails telling the user the ETA of the delivery, tracking number, and more.
Through such online drip campaigns, you save endless repetitive work and make the work error-free. It just needs to be set up once, and any customer who takes the necessary action receives the relevant series of emails.
You can set the exact order of emails that are sent once the action is taken and rest back until the drip app does all the work for you.
We recommend reading – The Best Ways to Start Professional Emails.
There are quite a few drip campaign apps on the market, with excellent software and inbuilt features that help you create brilliant, timely, and fully personalized emails.
Drip helps you build your eCommerce brand. It serves in customer acquisition, loyalty, and customer retention. Their high converting forms let your business attract customers and gives them a personalized welcome email as they sign up for your list. Drip promises 3 times more sales with targeted promotional welcome emails.
The tool also helps in knowing your best set of customers and regarding them. Automation nurtures customers’ post-purchase and gains their loyalty for life. Since repeat buyers drive 3 times more revenue and are 9 times more likely to convert, this helps your business grow further.
The app’s revenue dashboards show in-depth revenue and engagement statistics for every single email and automation strategy, helping you make more money from email marketing. You can also compare strategies to see what is enhancing your performance and see where there is some scope for improvement.
Drip has pre-made workflows involving proven strategies that help every business grow further and convert one-time shoppers into regular customers. These powerful workflows work 24*7 so that you do not have to.
The Drip campaign centralizes all the data in one place; syncs orders and customer data, paid social custom audiences, third-party integration, and much more. It creates dynamic, living audiences based on the actions your business cares about.
What distinguishes Drip from others:
- A/B testing
- Tailored messages according to the recommended audience segment
- Drip’s visual email builder personalizes communication with customers by adding products, recommending products, abandoning cart items, and more.
- Trusted by 27,000+ marketers worldwide
- Capture and convert website traffic through customizable forms
- Dynamic content and personalized, branded emails
- Increased engagement rates via SMS
- Behavior-based recommendations
- Set welcome series, win-back campaigns, loyalty workflows while you sleep
- Synchronization of Facebook Custom Audiences with Drip segments leading to influential marketing campaigns across communication channels
- Automatic segment update
- Robust analytics and insights
- Custom tags
- Engaging popups to engage the audience
- Targeted forms
- Revenue and engagement reports
- Full library of 90+ integrations
It comes with a free 14-day trial. However, the paid package costs $19 per month, billed monthly.
Keap helps businesses grow sales, collect more leads and high-quality contacts; send the right message to the right people; convert more clients, engage, and create more fans through a better customer experience.
It has been ranked as number 1 for ease of use by several forums, and it surely does live by its name. Custom forms help in triggering automated actions quickly and easily. High converting landing pages generate more leads and convert more clients.
Keap keeps everything from emails, calls, texts, and more on your phone and desktop from the CRM contact record. A robust set of email and SMS marketing gets more out of the list segmentation and sends targeted emails and SMS broadcasts, generating higher sales.
Keap also manages to automate the entire sales follow-up through customized sales and marketing emails, efficiently moving leads to becoming buyers.
Through CRM analytics, Keep allows you to look deep inside your business to know which segment performs better and which segment needs work. It helps you visualize traffic, data, and insights through their analytics dashboard.
Kemp’s appointment scheduling software is one of the best features of Keep. It makes setting up meetings easier and effortless by letting your clients pick a time to meet and close a deal. This enables you to have no mix-ups and no no-shows!
What distinguishes Keep from others:
- Multiple pipelines for every sales stage
- Eliminate follow-up fallout with quick response
- Generates repeat business via upsells, cross-sells, referral requests
- Several payment integrations, including PayPal, Stripe, and more
- End-to-end automation
- Personalized, customized, unique marketing and sales processes
- Easy and advanced CRM automation
- Marketing and sales analytics & reporting
- Growth and engagement analytics & reporting
- Payments and revenue analytics & reporting
The Lite pack costs $56 (discounted price) per month; the Pro pack costs $105 (discounted price) per month, and the Max pack costs $140 (discounted price) per month for 500 contacts. The prices increase as you choose a higher number of contacts to target.
The Max Classic is their most elite plan, and for the quote, you need to contact Keap’s sales department directly. They also offer a cancel-anytime free trial.
The automated messaging platform is highly recommended for tech-savvy marketers. It offers more control, flexibility, and craft to send data-driven emails, notifications, and SMS messages to customers at any point of the day (or night).
Its robust segmentation engine enhances speed and flexibility, calculating the business’ actual time and performance scale. The targeting becomes effortless and specific through the segmentation engine.
If you need to isolate a specific person or a group of people by attributes, you can see the individual profile data, where they are engaging, messages they have received, and many more.
Customer.io also allows you to sync your segments to your ad network, ensuring retargeting the right users and showing them the best ads. Customer.io provides real-time data that is reliable and lets you dive into the number of conversations and total revenue they drive by filtering, viewing, and comparing metrics.
Lastly, it helps you turn every data into a test. You are able to experiment with subject lines, messages, delivery times, and a lot more.
What distinguishes Customer.io from others:
- Direct integrations
- Third-party integrations like Hull, Zapier, Segment, and more
- Rule-based visual workflows
- Transaction API built for speed, deliverability, reliability, flexibility
- Multichannel newsletters
- Personalized messages for each person
- Importing data via CSV, Google Sheets, or their API
- Active A/B testing
- Active message leaderboard
- Analytics and reporting
The basic plan starts at $150 per month, and the Premium plan costs $995 per month.
Hubspot’s powerful and automated workflows help you save time and scale growth. Every workflow is tied to a specific goal to know if the emails are working or not. It builds beautifully personalized emails without any use of coding and generates qualified leads.
The sophisticated, targeting, visualized, and customized workflows give every contact in your database the attention they need.
Not only does it automate emails, but a dozen other tasks, including webhooks, scoring leads, sales, and triggering internal notifications.
Perfect landing pages with custom forms optimize the content and automatically change it based on who is viewing the page. The stunning email templates automatically personalize the subject lines and content for each recipient.
HubSpot offers insight into your customer journey with robust analytics and reporting to understand which marketing tricks are working the best. Multi-touch revenue attribution shows how marketing is impactful.
What distinguishes HubSpot from others:
- Visual editor making workflows in real-time easier to envision
- Complex and straightforward follow-up campaigns
- Advanced segmentation
- Inbound marketing software
- A/B Testing
- Marketing automation leasing to tailored emails, content offers
- Lead management
- Track all engagements automatically
- Measure real SEO ROI with integrated analytics
- Track Ads ROI
- Salesforce integration
- Free CRM, Marketing, Sales. And Service tools
Hubspot’s Starter Pack costs $45 per month, billed monthly. The Professional package costs $800 per month, and the Enterprise pack costs $3,200 per month, both billed monthly.
GetResponse is a powerfully simplified tool that sends emails, creates pages, and automates your marketing.
Its robust collection of marketing features includes email marketing that helps ease your entire process of sending emails to potential buyers and converting them into clients.
The application sends out one-time email broadcasts with updates, special offers, new collections, and more in the form of newsletters. You can also create automated email sequences to follow up with your subscribers and design and trigger action-based, automated emails to engage and sell your products or services.
The automated blog digest feature helps increase a blog’s reach by sharing posts via email and on social media, all through automation. There is also a paid add-on for transaction SMTP-triggered emails to send receipts, reminders, and more – all of them being delivered at the right time with perfect timing and time travel delivery tools.
GetResponse also has automated and customized reports according to the frequency you wish. It depicts the reports through graphs, making them easier to understand.
As a separate feature, GetResponse also has an automated sales funnel creator, ready to build landing pages, automate your emails, sell your products, and do so much more!
What distinguishes GetResponse from others:
- Perfect Timing tool
- Tome Travel delivery tool
- Layouts and sections
- Easy setup and scheduling details view
- ‘GIFs and free stock photos
- Free email templates
- Customizable templates
- Custom segments, dynamic content
- Built-in eCommerce tools
- Intuitive analytics
- Robust set of integrations
- A/B testing
- Opt-in funnels, lead magnet funnels, sales funnels, webinar funnels
It comes with a 30-day free trial. However, the paid package starts at $15 per month, for a list size of 1,000. The Plus package costs $49 per month for the same size, whereas the Professional pack costs $99.
They also have a fully customizable pack called’ Max,’ the price of which can only be ascertained by talking to GetResponse’s sales representative.
Get started with GetResponse | Read GetResponse Review
This drip campaign tool offers professional solutions for comprehensive email marketing. Its audience nurturing and email marketing tools reach out to your customers if you are an e-business. It also tracks conversations to measure ROI better and gives you fair analytics.
For corporations, it offers unique solutions by importing your contacts, creating and sending beautiful emails, and then measuring the responses that come in.
Additionally, Sendloop also has a robust set of lead generation tools. It includes hundreds of free email templates with a drag-and-drop email builder.
With 36,000+ businesses that trust Sendloop across 180+ countries, it enables high conversion email marketing to evolve your business drastically. Not only this, but Sendloop also provides full-featured APIs, email slicers, subscriber management tools, custom sender domains, and webhooks to make your drip campaign a success.
Fanatical customer service ensures that at no point in time are you unaware of the status of your drip campaign. The extensive reports and analytics help get an insight into the audience, what they are liking, what they are not liking, and what they will absolutely love!
What distinguishes Sendloop from others:
- Drag-n-drop email builder
- Image editor
- Easy import of contacts in minutes
- Email open rate booster
- Multi-user accounts
- Managed delivery service
- Dynamic email content
- 1000+ integrations
- Conversions and ROI tracker
- Robust email infrastructure
If you are a frequent sender, the initial package starts at $9 per month for unlimited email delivery. For occasional senders, it costs $10 per thousand emails sent.
The unified marketing platform, Maropost, helps you acquire, engage and convert marketing automation. Trusted by brands like Mercedes-Benz, HardRock, New York Post, and more – it turns prospective customers into actual customers.
Maropost promises greater audience engagement, customer acquisition, and sales growth through advanced reporting, powerful segmentation, and robust email automation.
What sets them apart from other drip campaign tools is that they offer tailored services based on your industry. Whether eCommerce, travel & tourism or media and entertainment – they offer unique solutions to fit your business right.
It has several integrations with Facebook, Salesforce, Shopify, Dojomojo, Google Analytics, SUMO, Twitter, UltraCart, and so much more, ensuring that you have the best of everything at one single platform.
Maropost helps build complex customer journeys within a few minutes through trigger mails, unique coupon codes, mobile notifications, and SMS at every stage of a customer’s life cycle. The cross-channel engagement platform has all the tools and teams that help marketers segment the audience, personalize messages and ensure that emails are delivered to the inbox on time.
What distinguishes Maropost from others:
- Drag and drop forms
- Custom landing pages
- Social media scheduling
- Social media campaigns
- Web tracking
- SMS and push notifications
- A/B multivariate testing
- Acquisition automation
- Transaction email conversions
- Social media calendar journey automation
They have 3 plans based on the type and number of services they provide; namely: Essential, Professional, and Enterprise. To know the quote of these plans, click here.
The drip campaign app helps you find your right set of audience, turn them into absolute fans, leading you to earn a living as a creator through email marketing software.
Its easy, simple, and beautiful email templates give you a clutter-free writing experience with a simplified interface. Inline styling options also help you add buttons, images, or videos to the email to make it more visually appealing and informative. It sends email broadcasts and automated emails to your subscribers on time, ensuring they get engaged and are aware of the ongoing business information.
The signup forms and landing pages help you grow your email list and add as many people as possible to potential customers.
Automated email funnels are another feature offered by ConvertKit. It helps you get back to the creative work and let the funnels go to the tedious stuff instead of sending welcome series emails, onboarding new subscribers, launching a new product, or offering a course – ConvertKit automates it all.
Its email automation tool helps creators create powerful funnels, know what is next for the subscribers, set up rules for the app, send targeted content, customer, the subscriber’s path according to their action, and more.
Lastly, the big data sets in ConvertKit help you understand how your audience interacts with the emails that are sent to them. The subscriber graph gives you a quick and clear insight into which emails perform the best and which, the lowest.
What distinguishes ConvertKit from others:
- Unlimited forms and pages
- Automatic free download delivery
- Automatic tags
- Customizable segments
- Targeted content
- Smart filters
- Email statistics
- A/B testing
Their basic plan is free for up to 1,000 subscribers. The Creator plan starts at $29 per month, and the Creator Pro plan costs $59 per month.
Get started with ConvertKit | Read ConvertKit Review
Sendinblue helps keep your growing audience engaged and hooked at all times. They send the right message at the right time, in the right place.
Its email marketing features help your brand sell more through sleek email messages that can be designed in under minutes. The automated SMS marketing promotes time-sensitive and/or special events by sending a bulk SMS marketing campaign to your entire contact list.
Sendinblue lets you set up the design of your transactional email and create its engagement and deliverability accordingly. Sending marketing messages to a more targeted audience helps in segmentation, and that is precisely what Sendinblue does – target a market, send the message, create a segment.
It also offers a more targeted user experience through dedicated and custom landing pages for every campaign, fitting the purpose well. A variety of signup forms helps you grow your email list, which you can also integrate into your website.
The open and click-through reports help you learn detailed statistics for each campaign, study it, and then decide what will work best for which campaign, and in what way.
What distinguishes Sendinblue from others:
- Instant messaging
- Strong CRM
- Facebook Ads integration
- Email heat map
- A/B testing
- Real-time statistics
- Send time optimization
- ML-powered send time algorithm
- API integration
- Several plugins
Their basic plan is free. The lite plan costs around $20 for 10,000 emails, and the premium costs around $52 for 20,000 emails. The Enterprise plan has a quote that can be obtained by contacting Sendinblue’s sales department.
3000+ companies trust the affordable and intuitive email marketing software with their robust email marketing. It lets you send unlimited email campaigns, build your email list, and automate all advanced email sequences.
SendX’s design and drop email better help you design emails without HTML. It is meant for marketers to create professional-looking emails effortlessly. It optimizes your email campaigns depending on past consumer behavior, consumer time zone, domain name, ISP, and more. This helps it in drafting a d=focused and targeted email.
SendX only charges you for your subscribers and has no higher cap on the number of emails you can send, which not many drip campaign tools provide. The heatmap report of several different campaigns and emails gives you a quick overview of what all calls to action are working, which are not, and which are the best performers.
It has been rated as the number one in customer satisfaction. With its real-time chat support, and is trusted by more than 300 countries in over 90 countries. SendX also has an email autoresponder feature that puts your email marketing on autopilot.
It sends trigger emails on user behavior, for example, sending them a ‘you forgot an item in the cart’ message when you see they have an abandoned cart. They also promise to increase our open rates by 50% quickly by sending your email broadcasts to non-openers.
Its email drip sequence campaign nurtures your leads. Tags are also automated, and subscribers are tagged according to their activities. Beautiful and custom popup forms help in growing your email list further. The app also allows you to build newsletters without HTML.
What distinguishes SendX from others:
- Design, schedule, track email campaigns
- High converting email popup forms
- Email drip sequences – automated
- High converting themes
- Geo optimized email campaigns
- Drag and drop email editor
- Dedicated IP
- Audience segmentation – automated
- Automation on user activity
- Pre-built email templates
- Countdown timer, images, button
- Half a million royalty-free stock photos
SendX’s plan depends on only one factor: The number of subscribers. The business plan rate starts at $7.49 and goes up to $44.99. They also offer a free trial.
Mainly used to sell online courses, memberships, and more, podia also has strong email marketing backed by advanced automation. It has everything needed to sell digital products and the tools to grow the email list and market your product to the audience.
Podia’s flat fee involves anything and everything related, such as hosting, web builder, sales pages, messaging, complete sales funnel, email marketing tools, selling tools, and more.
It gives you complete control over your unlimited subscribers, the content, and your earnings. None of the email lists are owned by podia and do not charge transaction fees.
Since all the data is always in one place, Podia helps you make a more intelligent product decisions with better marketing decisions related to consumer behaviors, purchasing trends, ongoing trends, and more.
The drip campaigns include automatically sending targeted email sequences, nurturing and engaging subscribers. This moves them towards a point of conversation. Along with that, they also send one-off updates to all subscribers and audience.
Podia’s comprehensive analytics, reporting, and tracking help analyze open rates, clicks, conversions, and a lot more, all within one single platform, on one single screen.
They also offer free migration, implying that they do it for you without any hassle or fees whenever you want to move your content to a different place or hosting.
What distinguishes Podia from others:
- Unlimited emails, subscribers. Digital goods, sales, support
- Several integrations
- Custom URL
- Customizable branding
- Flexible layout
- Live previews
- 11 languages, 22 currencies
- Unlimited hosting
- No transaction fees
- World class support
- Highly professional-looking emails
- Email capture tools
The Mover pack costs $39 per month. The Shaker pack costs $79 per month. It also comes with a 14-day free trial.
These are the top picks for the perfect drip campaign tool having robust email marketing features.
Ensure that any drip campaign tool that you use has a reasonable deliverability rate, personalization, and customization features, helpful integrations, and a good pool of custom templates to choose from.
These are a few things that certainly help benefit from drip campaign tools and convert potential customers into actual customers.
Finally, the right choice of the drip campaign tool lies in the objectives of your company and the campaign requirements .