15 Best Outreach Tools for Link Building and Sales
As a seller or a marketer, part of your job is to reach out to people to let them know about you. This task is not for the shy or the ones with no sense of boundaries. It requires the skill of creativity and balance.
A good outreach strategy will guarantee your site has strong backlinks and will increase your sales.
However, you don’t have to reinvent the wheel to thrive in the outreach process. In fact, there are plenty of tools out there designed specifically for reaching out to others, be they influencers or prospects.
That’s why in this post, we’ll cover the 15 best Outreach tools for link building and sales to save you a lot of time and energy.
1. BuzzSumo
First on our list is BuzzSumo. It is an outreach tool that focuses on connecting with journalists, besides influencers.
Thanks to its AI pitching tool, you can write faster and better pitches to only active journalists.
BuzzSumo is also great if you are a non-English speaker because it has a language filter so you can find influencers in your preferred language.
Pricing
- Content Creation: $199 per month. Get notified of media mentions and engagement.
- PR & Comms: $299 per month. Integrate with Slack and add four team members.
- Suite: $499 per month. Access the Chrome extension and top-level overview of content engagement.
- Enterprise: $999 per month. Unlock the Granular Location Search and the RSS feed.
2. Semrush
SEMrush is a very popular platform that helps marketers grow their visibility online. We’ve previously talked about it a lot and it has great link-building features.
Its Link Building tool automatically tracks whether you’ve received a link and flags emails that haven’t received a response in seven days.
Pricing
- Pro: $139.95 per month. Access backlink analysis and website audits.
- Guru: $249.95 per month. Get the Content Marketing Toolkit.
- Business: $499.95 per month. It includes free migration from third-party tools.
3. Reply
Reply is an AI sales outreach and lead generation platform.
It allows you to connect with prospects on their terms, not just their inbox: reach them via email, social media, calls and more. Moreover, the AI-generated sequences will choose the best channel for each prospect!
Reply integrates with Calendly so you can schedule meetings and close deals faster.
Pricing
- Email Volume: $49 per month. Get the anti-spam and deliverability suite inbox.
- Multichannel: $89 per user per month. It includes multichannel automation and 10 mailboxes per user.
- Agency: $166 per month. Work with unlimited clients and get dedicated support.
4. Tomoson
Tomoson is an influencer marketing tool that allows you to connect with micro-influencers.
The amount of influencers or reviewers you can hire each month depends on the plan you are in and goes from 25 to 3,500!
Pricing
Tomoson has a 21-day free trial and four premium plans:
- Basic: $49 per month. Add one team member.
- Starter: $99 per month. Have up to 10 active campaigns.
- Business: $199 per month. Have up to 30 active campaigns.
- Agency: $399 per month. It includes up to 100 active campaigns.
- Scale: $599 per month. Get unlimited active campaigns.
5. Klently
Klently is a B2B sales engagement software designed to reach out to prospects across email, phone, LinkedIn, WhatsApp and SMS. Thanks to its Sales Intelligence, you’ll get accurate emails and direct-dial mobile numbers.
Pricing
Klently has a 14-day free trial and three premium plans:
- Starter: $50 per month. It includes custom domain tracking and a Zapier integration.
- Growth: $70 per user per month. Access roles and permissions features and multichannel outreach.
- Plus: $99 per user per month. It includes sales coaching and website tracking.
6. Traackr
Traackr is an influencer marketing software with a powerful content search engine that allows you to find experienced affiliate partners.
Thanks to its complete set of features, after you reach out, you can then manage your relationships and track how much impact each one is having on your business.
Pricing
- Growth: from $20,000 per year. Access the Creator Management and Campaign Execution features.
- Standard: from $32,500 per year. For established teams of at least 5 members. It comes with advanced analytics.
- Plus: from $55,000 per year. Get dedicated support and access to flexible data integration.
7. HubSpot Sales Hub
HubSpot is an all-in-one platform that offers solutions for pretty much all your needs as a digital marketer, including outreach strategies.
Its Sales Hub comes with Breeze, an AI that helps you craft and implement tailored outreach for CRM prospects.
HubSpot also includes other cool features like A/B testing messages and creating flows of timed personalized emails.
Pricing
- Sales Hub Professional: $90 per month per seat. It includes a sales workspace and lets you automate outreach and follow-ups.
- Sales Hub Enterprise: $150 per month per seat. Access Conversion Intelligence tools and build detailed reports.
8. Klear (Meltwater)
After many years of being part of Meltwater, Klear has now moved over to Meltwater channels under the name of Meltwater Influencer.
This tool allows you to discover the best creators who reflect your brand values and reach your target audience. Thanks to its AI technology, you’ll access more than 30 million profiles.
Meltwater Influencer gives you complete reports that you can filter based on key metrics such as link builder profiles and social influence.
Meltwater also has a cool social media publishing tool that we’ve talked about in our TikTok Scheduling Tools post.
Pricing
You’ll have to request a demo and get a quote.
9. Snov.io
Snov.io is sales automation software. It helps you find emails in all the possible ways: by domain, by company, by name…No matter how little info you have, Snov.io will get that address for you.
Thanks to its Chrome extension, you can collect high-quality contacts from any website you visit. Finally, the AI conversation generator guarantees you deliverability and email placement.
Pricing
- Trial: get 50 credits for free and contact up to 1,000 email addresses.
- Starter: $30 per month. Access the LinkedIn automation, unlimited follow-ups and team seats.
- Pro: $75 per month. A/B test your emails and get prioritized 24-hour support.
10. Mailshake
Mailshake is an AI-powered sales engagement and B2B lead platform. It offers multiple features you can get separately or in a bundle.
You can try its Data Finder for free and search people for title, company and location. They also have an AI email writer and a dialer so you can integrate cold calling into your outreach campaigns.
Pricing
- Starter: $29 per user per month. Automate email sequences and access A/B testing.
- Email Outreach: $49 per user per month. Integrate with HubSpot and access advanced scheduling and throttling.
- Sales engagement: $99 per user per month. It includes unlimited free minutes to dial North American phone numbers and phone scripts.
11. MixMax
MixMax is an outreach tool for sales that lets you reach out to prospects via multiple channels. It also increases reply rates thanks to its engaging polls and survey features.
It recently launched an integration with Seamless.AI, which helps you find verified cell phones, emails and direct dials for anyone you need to sell.
Pricing
- Free. Access email templates and email tracking.
- SMB: $29 per user per month. For up to 10 team members.
- Growth: $49 per user per month. Access custom branding and AI writing assistants.
- Growth+CRM: $69 per user per month. It includes Salesforce insights and a Webhook integration.
12. SalesBlink
SalesBlink is an AI-powered cold mail outreach tool. Thanks to SalesBlink’s BlinkGPT AI, you can use prompts to write emails instantly.
Another relevant feature is the Meeting Scheduler, which saves time on back and forth and maximizes the meetings that you get booked.
Pricing
- Scale: $29 per month. Send up to 600 emails and access AI templates.
- Growth: $99 per month. Invite unlimited team members and verify emails.
- Business: $199 per month. Send up to 100,000 emails and access team reports.
13. Lemlist
Lemlist is a cold outreach tool with a database of more than 450 million contacts.
It comes with customizable email templates and an AI writing assistant that can write your first draft.
To avoid ending up in the spam folder, Lemlist sends emails behind the scenes from your account to other verified Lemlist users, making your email domain more credible to Google.
Pricing
Lemlist has a 14-day free trial for its premium plans.
- Free. Access AI message writing.
- Email Starter: $32 per month. Send unlimited campaigns and get a personalized booking page.
- Email Pro: $55 per month. Access the API and integrate with Zapier.
- Multichannel expert: $79 per month. Get a custom landing page and premium support.
- Outreach Scale: $129 per month. It includes a dedicated account manager.
14. BuzzStream
BuzzStream is an outreach tool for link-building that helps you research prospects and monitor links.
By just uploading a list of URLs, BuzzStream will automatically discover contact information, website stats and social metrics for you.
You can then use their advanced filters to segment the contacts depending on who has promoted you before, who is more influential and more.
Pricing
- Starter: $24 per month. It includes email scheduling, automated follow-ups and performance reports.
- Growth: $124 per month. It includes 3 users, link monitoring and an Ahrefs integration.
- Professional: $299 per month. Get a dedicated account manager and unlimited report customization.
- Custom: $999 per month. Invite more than 15 team members.
15. Pitchbox
Last but not least, Pitchbox, a link-building software that integrates with major SEO tools like Ahrefs, SEMRush and Moz.
Pitchbox has all the features you need in your outreach strategy: smart email templates, automatic follow-ups and email scheduling.
Pricing
- Pro: $165 per month. Send up to 2,000 outreach emails and invite one team member.
- Advanced: $420 per month. Invite unlimited team members and run unlimited campaigns.
- Custom. Get advanced automations and a dedicated mailer.
Final words
So there you have it, the 15 best outreach tools for link building and sales. Some are very popular, others not so much, but they are all very powerful and will automate many dull tasks for you. You can tell by just the amount of times we mentioned AI!
We hope this post helps you understand a bit more about the endless world of outreach strategies and tools.
Do you use an outreach tool?
Tell us in the comments!
