11 Best Instagram Marketing & Scheduling Tools

Instagram has grown fast.

Over 80% of Instagram users follow their favorite business accounts.

And with a growing user base of more than 1 billion active daily users, you’ve got to market your business out of the crowd.

If you are still using old-school techniques of manually scheduling a post in an editorial calendar, not collecting analytics and so on, you need to upgrade.

Check out these excellent marketing tools & Software for Instagram to automate your post schedule, increase your followers, and build a profitable business on Instagram.

1. Sked Social

Sked Social allows you to schedule and forget Instagram pictures and videos too!

You won’t receive any push notifications or alerts to manually publish your posts. Simply set a time in Sked Social, and it will automatically post it on your Instagram account.

It is easy to use, and you can post images and videos from your desktop as well. 

Sked Social has a beautiful and effective scheduler and supports Facebook and Twitter as well.

Discover Sked Social.Get 20% off when you click on this button. 

2. Crowdfire

Crowdfire is a smart tool specifically designed for Instagram and Twitter users. Recently they added more new features, including Instagram hashtag suggestion into their tools suite.

The best part:

You don’t need any more hacky ways to schedule Instagram posts. Crowdfire now supports Instagram Direct Publishing.

This means you can schedule the posts and they will be published on your Instagram account automatically. Now you don’t have to receive a push notification, download the image and post it through a smartphone. Nah, that’s just too much work.

The Crowdfire app allows you to schedule Instagram posts and manages your followers.

You get to see smart insights for your schedule campaigns, and it suggests you the best time to publish your posts depending on your selected industry.

Crowdfire comes with a free version to get started.

Discover Crowdfire.

3. SocialPilot

SocialPilot’s Instagram app comes with a mobile app for Android and iOS.

With SocialPilot, you’ll receive a push notification to publish the post on time for when you have scheduled it.

The handy mobile app makes it easier to manage your Instagram account on the go. They also give a 30 day free trial to my readers.

Discover SocialPilot (free trial)

4. TailWind

TailWind is an excellent option for you if you are a blogger or a freelancer.

The TailWind comes with smart Instagram analytics and an automatic scheduling feature. You can set to post an update based on when your audience is most engaged.

It lest you directly publish your posts on your Insta account without any alerts to manually do it. It also has a browser extension to make your life easier.

They have even agreed to give my readers a free trial:

Discover Tailwind (free trial).

5. Viraltag

ViralTag is a powerful tool for Instagram users.

Viraltag will send a notification to your phone, and then you’ll have to swipe it to post on Instagram.

You can use ViralTag to connect with your remote team and form collaborations. It also allows you to create different slots of Instagram campaigns and save them for future use.

Best suited for team-based businesses.

Discover Viraltag.

6. Later

Later is one of the best free Instagram automation tools. It comes with a visual editorial calendar for you to easily manage your campaigns.

Later also has the auto-publish feature allowing you to schedule and forget about posts as they will be published automatically on your business accounts.

There’s no need for waiting for push notifications. It also makes it easier to repost Instagram posts.

Discover Later.

7. Hootsuite

Hootsuite released their new Instagram publishing tool, which made it very easy to publish Instagram campaigns directly.

Hootsuite lets you create and manage multiple posts and form collaborations for your new projects.

You can track your Instagram profile growth and see what’s working for you the best.

Discover Hootsuite.

8. Buffer

Buffer for Instagram is a great option for you if you like to work with a team. If you are looking for a simple tool, this is for you.

Buffer will automatically ping you to publish a post at your scheduled time, and you can use it from desktop and mobile phones too.

It also gives you proper insights for your posts.

Discover Buffer

9. Sendible

Sendible allows you to create a queue of your images and schedule them to be posted on Instagram. You can use Sendible to manage your business Instagram account remotely.

Sendible also uses standard push notifications to post updates, so you’ll have to swipe and publish your posts from a smartphone.

Discover Sendible.

10. Iconosquare

Iconosqaure is an amazing Instagram and Facebook analytics tool, and it’s smart. Iconosquare also supports direct scheduling and automated posting.

It tells you the best times and tags you should use to get maximum engagement on your Instagram posts. It lets you schedule your posts in advance.

It gives you insights into your audience and gives you ideas of what would work for getting new followers and what your current followers are doing. You can also identify and outrank your competitors using Iconosquare.

Discover Iconosquare.

11. GetStencil

I’ve seen a lot of Instagram marketers don’t upload the right size of images. It is important that you post the images in dimensions best for Instagram.

The right size of image for instagram posts is typically 1080px by 1080px for square images.

Uploading the right size will ensure your product images get better interaction from your followers. And it looks so much better.

Tools like GetStencil can help you create custom graphics for Instagram posts. You can create a variety of graphics using GetStencil without needing a professional.

A cool feature is you can share the images you create using GetStencil to your smartphone via SMS. This makes creating graphics on your computer and uploading them on Instagram much faster.

Discover GetStencil – my recommendation for creating Instagram marketing graphics.

P.S. Save 10% when you upgrade by using code Bfor10.

With the tools above, you can automate:

  • Following new accounts
  • Unfollow accounts
  • Likes, comments and even reposts from other accounts

by targeting your audience.

I believe it’s quite hard to choose from so many different options.

Let me add my recommendations for you so that you can choose the best for your business:

Choose Grum or SocialPilot, if you are running an Instagram marketing campaign for a brand or even if you own it.

Choose Later or Crowdfire, If you want to get started for free.

Choose Iconosqure if you are more concerned about the analytics and insights part.

Choose Tailwind if you are a blogger or a freelancer.

You would also like to know about the best social media automation tools and tips for writing headlines for better CTR.

Let me know about your favorite Instagram tools in the comments section.

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  1. Great write-up Aayush, Iconosquare is such a Wonderful tool. The analytics it shows is the best among the tools I’ve used. For scheduling, I now use Crowdfire you know, it is more robust.

  2. Wilsen Rainer says:

    I did find my success on Instagram 🙂 Growing on instagram is very hard, especially when I was just starting.I use Iconosquare and Crowdfire and I’m very happy with using both of them.

  3. Sathish Arumugam says:


    I’m not that active in social media platforms like how our blogging friends Ankit, Sumit, etc. are. Still, I’m planning for it this year. So, your suggested Instagram marketing tools will be helpful for me very soon. Thanks for sharing!

  4. Troy Muller says:

    Great tools!
    What do you think about Snoopreport? It’s the Instagram tool that tracks user actions on Instagram as likes and follows and provides useful data for in-depth analytics.

  5. SmerterQueue is pretty good option

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