How to Install Microsoft Clarity Analytics/Heatmap in WordPress

Microsoft recently launched their new web-tracking and an analytical tool called Clarity.

Clarity is said to become the biggest competition for Google Analytics.

And it very well could be. But that’s a topic for another article.

It has everything you need to precisely track and gain in-depth findings of your website audience.

Microsoft Clarity is mainly built for developers and beginners, non-techy people.

Which makes it a perfect choice majority of people starting a new website or beginning their online businesses.

But that doesn’t mean it’s not powerful enough or lacks features. Microsoft clarity is actually more feature-rich than Google Analytics.

In this tutorial, I’ll show you how to install and enable Microsoft Clarity tracking for your WordPress website.

Step 1: Register for a Microsoft Clarity Account

The first thing you need to do is to create a Microsoft Clarity account.

Click here to go to Microsoft Clarity’s web app.

You can signup for a new account using:

  • Gmail
  • Outlook
  • or Facebook.

Step 2: Create a New Project

Once you’ve registered for Clarity, you will notice a popup to create a new project.

This project will help you to differentiate between multiple web properties.

Enter a Name for your new project. Then enter the URL of your website or app, with or without HTTP/S.

You’ll then have to specify the category of the website you will use Clarity to track.

⚠️Warning According to Microsoft Clarity FAQs,  Clarity should not be used on sites that contain Sensitive Data, including user health care, financial services, or government-related information. Read more about the usage and terms.

Step 3: Install Clarity Tracking Code

On the next screen, you’ll see the tracking code for your web property. Click on “Copy to clipboard” to copy the complete tracking code.

Paste this tracking code in the header section of your website. If you’re using the Genesis Framework for WordPress, you’ll find the Header/Footer section in theme settings.

You can install a WordPress plugin called Header & Footer Scripts to easily insert the Clarity tracking code. Using this plugin, you won’t have to edit your theme files.

Once you’ve successfully installed the tracking code, it will take about 2-4 hours before you can see any analytics data inside your Clarity dashboard.

Microsoft clarity is a free service, and there is no limit on how many page views or sessions it can record. It is suitable for beginners as well as for high-traffic corporate websites.

You can use both Microsoft Clarity and Google Analytics integrated.

To enable simultaneous tracking of Google Analytics and Clarity, go to the setup section and click on the Google Analytics integration “Get Started” button.

Select the same email address as you use to access the Google Analytics dashboard of your website on the net screen. Grant the necessary permission to give Microsoft Clarity access to your Google Analytics reports.

It has certain features, such as a video heatmap that isn’t available in any free Analytics service.

You can actually watch how a visitor spent their session throughout your website in the video.

You’ll be able to see everything: how they scrolled, where they click, how much time they spent above and below the fold, and more.

But hey, Google Analytics integrates with so many platforms. You need powerful and reliable tracking and insights for your online business. And Google Analytics has proved it’s worth.

With a fresh new update, Google Analytics is still the best and the most reliable web analytics application. Microsoft clarity has a long way to go before we can compare it with Google Analytics.

That’s it for now. A complete review of Microsoft Clarity with its pros n cons is coming next. Make sure you subscribe to stay updated.

Share this with your friends and let me how are you planning to use Microsoft Clarity for your online business.

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One Comment

  1. Krzysztof Planeta says:

    Hi Aayush

    Thank you for this very informative blog post. MS Clarity is trully a great app for web-analytics. And it is free, yaaay 🙂

    There’s one more free WP plugin for integrating WordPress with MS Clarity that your readers might want to be interested in. And it is waaaay more feature rich than what MS offers in their own plugin.

    To be 100% frank – it is my own WP plugin.

    It’s called Full Picture and is available for Free at WP repo>
    View the first video and I am sure you will love it.

    I would be grateful if you could mention it in your post.

    Contact me if you have any questions.

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