Selling products online can be a delight or a pain in the neck. It all depends on your approach.
The same goes for growing your business on Amazon.
Luckily, we gather here today to guide sellers through the ever-changing landscape of Amazon by analyzing two platforms.
So keep reading this post, where we’ll compare two of the most popular Amazon seller tools: Jungle Scout and Helium 10.
Jungle Scout vs Helium 10
Amongst the most popular platforms for Amazon, Jungle Scout is an Amazon seller software that shows you which are the winning products so you can launch your Amazon business.
It was created in 2015 by Greg Mercer and has headquarters in Austin, Texas, as well as two international offices.
Furthermore, it has a web app and a Chrome extension.
Helium10 was also funded in 2015 and it is a multifaceted tool that you can use at any point in your Amazon journey.
It currently has over 2 million users worldwide.
Its Black Box feature helps you find the best product type or niche while features like Review Velocity show how popular an item is when you’re considering whether to stock it or not.
Helium also has an award-winning training series and multiple webinars so you never stop learning!
The goal of product research tools is to turn what would normally be hours of tedious product research into just a couple of clicks.
They help you analyze product viability and maximize your selling opportunities.
Helium 10 has three tools that are suitable for this task: their Chrome extension, Xray and Black Box.
Black Box allows users to search for Amazon products via different metrics.
Its core metrics include the monthly revenue a product is generating, the number of reviews a product has and the overall star rating of the product.
Xray, on the other hand, effortlessly analyzes the demand and competition of an entire market on a selected results page.
As to Jungle Scout, well, they were the first to market for this type of research tool.
They let you add and track any ASIN (Amazon Standard Identification Number) to see 3 months of historical product data.
You can also create groups of similar products to view an organized roll-up of sales metrics and validate new product ideas.
At the end of the day, both Helium 10 and Jungle Scout’s Product Research tools bring world-class data tracking technology to sellers.
Helium 10 has two keyword research tools: Magnet and Cerebro (yes, like “brain” in Spanish).
Magnet enables you to conduct exploratory keyword research with a number of filters and data points to identify viable opportunities.
Cerebro, on the other hand, helps you conduct a competitive analysis of your competitors’ keyword targets so you can reverse engineer their work.
Jungle Scout’s Keyword Scout finds you quality keywords and helps you reverse-search competing ASINs for organic and sponsored keyword ranking data.
Finding a supplier
Once you know what you want to sell, it’s time to find a manufacturer to produce it. This involves vetting, negotiating and choosing a supplier.
To facilitate this process, Jungle Scout has a Supplier Database.
This tool allows users to search by product, company, supplier, or ASIN to put sellers in touch with the right product-sourcing expert.
Helium 10 doesn’t have a built-in database. Instead, you’ll find a Supplier Finder feature embedded in their Chrome extension.
This button will lead you to Alibaba, a huge product-sourcing marketplace.
Both Helium 10 and Jungle Scout have features that let you research which category is best suited to attach to your new Amazon product.
However, while Jungle Scout has a specific tool that gives you access to this information, called Category Trends, Helium 10 does not.
To find this data, you would use the Black Box tool and run a search, filtering results only from BSR 1-100.
Helium 10 has a Listing Analyzer that shows you what makes a good listing, well, good.
It gives you an in-depth look at any Amazon listing’s health by entering any ASIN (or ASINs, plural).
Listing Analyzer grades Amazon product pages based on factors such as capitalization of bullet points, the inclusion of product videos, the number of reviews and more.
Jungle Scout also has a Listing Grader which allows users to input any single ASIN and receive a grade.
The grade is based on listing title character count, number of product features, description character count, along with the number and resolution of product images.
The main difference here is that Jungle Scout doesn’t have the ability to directly compare multiple ASINs simultaneously.
Both platforms offer a free Chrome extension.
And both browser extensions offer extensive looks at product search results on pages directly on Amazon.
This includes important product validation data such as monthly sales, average revenue and estimated Amazon FBA fees.
Helium 10 also includes a Profitability Calculator.
This interactive calculator can be used on any Amazon product page.
It gives users the ability to not only view estimated, profit-centric data but also to plug and play with their own numbers and see how it affects their bottom line.
Both platforms let you add more users to your account in their upper plan. Helium 10 includes 5 user seats while Jungle Scout includes 6 seats.
Jungle Scout also lets you buy additional seats in its Suite and Professional plans. Additional seats cost $459 per year.
Jungle Scout and Helium 10 are multilingual. Helium 10 supports English, Spanish, Simplified Chinese, German and Italian.
Jungle Scout beats them, though. It’s available in 7 languages, including French, German and Italian.
Support and resources
Jungle Scout has a knowledge base, a FAQ’s section and featured articles.
For Jungle Scout users, there’s an Academy with over 130 videos that gives guidance from Amazon pros.
You can contact Jungle Scout by filling out a form or sending an email.
There are also plenty of learning resources such as consumer trend reports and case studies.
Both platforms have a strong presence on YouTube, although Helium 10 uploads videos much more frequently, with multiple videos per week.
Helium 10 has a series of free tools such as a free Amazon keyword tool, Amazon Sales Estimator and Amazon Trending products.
There’s also a free Amazon PPC Audit Tool that shows you what will it take to reach your target Advertising Cost of Sale (ACoS).
Jungle Scout free tools are much more limited: they only offer a profit calculator and a sales estimator.
Both Jungle Scout and Helium 10 offer an API for their enterprise plan users.
Helium 10 has a 7-day money-back guarantee if you’re not satisfied with the Helium10 suite of tools. They also have a free forever plan.
- Starter: $29 per month if paid annually. Access business coaching and limited keyword research and limited use of Black Box.
- Platinum: $79 per month. Includes keyword research tool and Black Box’s full features.
- Diamond: $229 per month. Includes a listing builder and a Walmart financial analytics dashboard.
- Adtomic and Diamond bundle: $349 per month. Includes A.I. power suggestions and advanced templates and automation.
Jungle Scout, on the other hand, has a risk-free trial for 7 days with a money-back guarantee.
Jungle Scout offers three standard plans for entrepreneurs that are just starting:
- Basic: $29 per month if paid yearly. You’ll be able to track 20 products and access their Amazon Sales Estimator.
- Suite: $49 per month. Uncover profitable opportunities and find suppliers to source your products.
- Professional: $84 per month. Includes 6 users and 2 years of historical data.
If you want to start selling as soon as possible, Jungle Scout has some Suite options that are much more expensive and include training courses and priority onboarding.
Jungle Scout Pros and Cons
- It has a built-in Supplier Database.
- Option to add as many users as you want.
- It is just for Amazon product research.
Helium 10 Pros and Cons
- It also works for Walmart sellers.
- More powerful Chrome extension.
- Advanced filtering capabilities.
- Doesn’t have a built-in supplier database.
Well, time to decide.
As you could see, Jungle Scout and Helium 10 are very similar. Their product research tools are both super powerful and their starter plan is alike.
However, although Jungle Scout has been a pioneer in multiple features, Helium 10 has surpassed it and it now offers a more powerful service with advanced filtering capabilities and more diverse tools.
If you feel like doing deeper research and want to consider other options, please read our post on the 10 best Jungle Scout alternatives.
What do you think about Helium 10?
Tell us in the comments!