We are dedicated to writing this post in case you are just diving into the world of email marketing or looking to change your software provider.
Maybe you come from our best Constant Contact alternatives post and want to take a deeper look at some of the options.
Either way, today we’ll focus on two popular email marketing platforms, Moosend and ConvertKit. We’ll cover their key features, pricing, pros and cons, and find out which one is a better option.
Let’s start.
Moosend vs ConvertKit
Moosend
Founded in 2012, Moosend is a top-rated email marketing automation platform. It has a 30-day free trial and customizable plans that adapt to your number of subscribers.
Like many, Moonsend has welcomed AI technology to its team, allowing you to have a product recommendation tool. This tool will send recommendations categorized by your users’ similar tastes and hit home every time.
ConvertKit
ConvertKit is a great email marketing software for creators that’s been around since 2013. Its user experience is top-notch and it has migration services to help you move.
ConvertKit also has tons of integrations. These can be the difference between a subscriber who easily schedules an appointment with you versus someone who doesn’t. And that’s a loss opportunity to monetize.
Key features
Email designer
Both Moosend and ConvertKit have a really user-friendly approach to email design. Thanks to their templates, you don’t have to have HTML knowledge.
Thanks to Moosend’s AI features, which we’ll talk more in a minute, you can hyper-personalize the emails you send. You’ll be putting artificial intelligence to use by recommending products based on your visitors’ similar tastes.
Automation
Moosend and ConvertKit offer advanced automation features. They have pre-made templates that make automations accessible to anyone.
However, if you prefer to have more control, their visual automation builder gives you an eagle-eye view of the experience your subscriber has.
With these automation tools, you can keep your list engaged. For example, you can build a subscriber reactivation sequence to re-engage any cold subscribers who are still interested and unsubscribe the rest.
Landing page builder
Moosend recently launched a new landing page editor. You can create the page from scratch or by picking a template. Moosend has templates for every purpose: lead generation, e-book or webinar promotion and more.
If you go with the option of creating from scratch, you’ll be able to choose the layout, where the items go and other advanced design options.
It has a History mode to track all changes made to your design or roll back if you have made a mistake.
ConvertKit, on the other hand, lacks Moosend’s flexibility. Since their aim, they say, is to create a landing page as fast and easy as possible, they have limited customization.
To set up a page, you simply choose a template and change its colors, fonts and images to match your brand. But you can’t just add any element anywhere.
The good thing about Moosend and ConvertKit’s builders is they integrate with Unsplash to make finding free, unique imagery for your landing page a one-click wonder. Moosend also integrates with Giphy to make things extra fun.
Artificial Intelligence
If we don’t talk about AI, any review would be incomplete.
Moosend has joined the extensive list of services that now offer AI tools, however, ConvertKit hasn’t.
Does it actually make a difference?
Let’s see what you can do with Moosend’s Generative AI tool.
This AI software takes your existing data, prompts, and ideas and fine-tunes them to craft a narrative that inspires action. It works for subject lines, landing page content, subscription forms and more.
Other features
ConvertKit’s new feature is the Creator Network. This space is destined to find creators you want to work with, cross-promote your content and grow your business.
ConvertKit will ask you three questions and match you with creators who have similar audiences you could recommend in the Creator Network right away.
Similarly, with Recommendations, you can grow your email list through powerful recommendations from influential voices in your niche. We all know how important word of mouth is, especially if there are influential people involved!
Team collaboration
ConvertKit gives you two types of permission for the users you invite to your account. On the one hand, there’s the admin, which has access to everything inside the account. On the other, there’s the editor, who can do everything except change account settings.
Moosend’s options are quite similar. They assume that you will be giving access to clients so you can choose whether to give them complete access or hide support, automation and integrations.
Integrations
Both ConvertKit and Moosend have a long list of integrations. No matter what you’re looking for, whether it’s lead generation, list validation or scheduling, they got you covered.
They also offer you an API with documentation so you can build an awesome integration and make it work perfectly with their software.
Analytics
While both platforms offer tracking and analytics features, Moosend has more advanced tools.
It allows you to truly understand your customers with the power of behavioral analytics that captures and analyzes the way they interact with your website or store.
As to reporting and visualizing data, Moosend has a cool section that lets you put your clients on a map. You’ll learn your customers’ location, see which countries and cities have the highest engagement and target your audiences effectively.
Support and resources
Moosend has a Knowledge Base, an Academy with video courses and webinars, as well as a YouTube channel with monthly videos.
Support is available via live chat and email.
ConvertKit has a Knowledge Base, a blog, multiple podcasts and even a Creator University with on-demand workshops. Its YouTube channel is weekly updated and filled with tips and inspiration.
If you need more personalized support, you can join their Creator Community or talk to a product specialist from your dashboard.
Pricing
Moosend has two plans and a trial of 30 days:
- Free trial: have up to 1,000 subscribers and create one landing page.
- Pro: $9 per month. Have up to 500 subscribers, send unlimited emails and create multiple forms.
- Enterprise: custom. Get an account manager, custom reporting and add more than 10 team members.
ConvertKit has three plans:
- Free: for up to 1,000 subscribers. Includes unlimited landing pages, forms and broadcasts.
- Creator: $9 per month. Integrate with third parties and add one additional team member.
- Creator Pro: $25 per month. Unlock the newsletter referral system, subscriber scoring and advanced reporting.
You can also try any paid plan for free for 14 days.
If you have over 500,000 subscribers, you’ll need to request a demo and talk to their team.
Moosend Pros and Cons
Pros
Moosend has a free trial that lasts 30 days, which gives you more than enough time to check the platform and how it works.
It’s also very up-to-date with the trends of the market and its AI features are proof of that. Whether you are pro-AI or not, they are an interesting tool that’s part of their plans.
Finally, Moosend also has amazing analytics and reporting tools, a key aspect for optimizing your emails and engaging with your audience.
Cons
Currently, Moosend doesn’t have that much of learning resources. At least, they don’t update them that often, which is a shame.
ConvertKit Pros and Cons
Pros
One of the great things about ConvertKit is its free forever plan. Registering automatically puts you on a Creator plan free trial to test as many features as you want. But once it’s over, you can continue using the platform for free on a more basic plan.
Moreover, ConvertKit has a bunch of tools that allow you to connect with your fellow content creators and that way become stronger. This service might seem small but it can give you big results in the long run.
Cons
ConvertKit seems skeptical about AI tools. They talked about them in a blog post but did not attempt to add it to their platform. This unusual response toward AI is quite interesting, however, if we have to consider the impact on efficiency for its users, it’s a con.
Verdict
So there you have it, our head-to-head comparison of Moosend and ConvertKit.
Which one is better, you might ask.
Well, the answer is not simple. As we’ve seen they both have powerful features that will greatly benefit your email marketing goals.
However, it seems that Moosend gives users more power over creating decisions as well as more automation options thanks to AI. So Moosend is our winner today.
The choice was hard.
What’s your pick?
Tell us in the comments!
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