15 Must-Have B2B SEO Tools
If you have a B2B website and still have no SEO tool or in need of a new one, stop right there. In this post, I’ll list the best must-have B2B SEO tools to boost sales.
But first, let’s take a quick look at what makes B2B SEO different than your regular SEO.
Why SEO is important for B2B websites?
We all know that search engine optimization is crucial for any website, but B2B businesses have their unique challenges.
Most B2B buyers start their research with a generic search query. So if your website doesn’t rank for relevant keywords, you’re missing out on high-intent prospects.
Moreover, B2B purchases typically involve multiple stakeholders, making it a complex decision. You need to worry about a whole team.
That’s why a B2B should pay attention to keyword intent, competitor strategies and overall performance metrics.
All of this is to say precision is key in this niche. The following tools were designed to give you just that.
15 Must-Have B2B SEO Tools
1. SEMrush
One of the most popular SEO tools out there is Semrush. The beauty of Semrush is that it has more than 40 easy-to-use tools for your online marketing strategy. This also means, of course, that it’s quite expensive.
Pricing
Plans start at $139.95 per month and go up to $499.95 monthly. The Pro and Guru tiers include a 7-day free trial.
2. Yoast SEO
Yoast SEO is the B2B SEO tool you need to run a WordPress site. It’s very intuitive and easy to use.
Besides looking at your SEO, Yoast does a readability analysis to make sure you aren’t using too much passive voice or repeating the same word over and over.
Pricing
Yoast has a free plugin that helps you optimize for one keyword per post or page.
To get all the juicy features like AI-powered suggestions and 24/7 support, you’ll need to pay $99 per year.
3. Google
Google has a whole set of search engine optimization tools: Google Search Console, Google Analytics and Page Speed Insights.
With them, you’ll monitor your site’s performance on Google’s SERPs and see where your traffic is coming from.
You’ll also be able to index coverage reports for diagnosing content issues and tracking goal conversions.
For an in-depth look at Search Console, read our post about it.
Pricing
They are free!
4. Majestic
Majestic is a huge SEO tool that was launched back in 2008 and it has created the largest commercial Link Intelligence database in the world.
It has a Trust Flow which represents the quality of links that point to URLs and websites and a Citation Flow to know the quantity of links that point to your website.
Majestic also offers a free browser plugin and an API.
Pricing
Plans start at $49.99 per month. For full API access, you’ll need to pay $399.99 per month.
5. Bing Webmaster Tools
Bing Webmaster Tools is Microsoft’s version of Google Search Console.
And yes, this is your reminder that although Google dominates searches, Bing still has over 140 million daily active users. So you’ll be paying attention to it.
Bing offers metrics such as click-through rates (CTR), impressions and keyword rankings for Bing traffic. It also allows direct URL submission for faster indexing and it lets you submit sitemaps and fix crawl errors.
Pricing
It’s free!
6. Ahrefs
Ahrefs is a well-known company that develops premium online SEO tools. The Keyword Explorer is one of its main features, and you can see tons of keyword ideas and their estimated Traffic Potential. It also provides instant term clustering.
The Content Explorer feature allows you to find popular topics for your B2B content marketing.
Pricing
Plans start at $29 per month. There are also free webmaster tools available.
7. Screaming Frog
Screaming Frog is an SEO company founded in 2010. Its SEO spider tool is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyze the results in real time.
Amongst its main features for B2B marketing are SEO consultancy, keyword and market research and outreach. If you are curious about tools specifically for link building, check out our post on the best outreach tools.
Pricing
You can get the Screaming Frog SEO Spider tool for free or buy the license for $259 Per Year.
8. Ubersuggest
Ubersuggest is a company created by no other than Neil Patel, the popular digital marketing and SEO industry expert. According to him, Ubersuggest is so user-friendly that even the smallest businesses with limited knowledge of SEO can get all the information they need to thrive on Google.
For B2B SEO, he recommends using Ubersuggest’s Keyword Research and Keyword Visualization tool.
Pricing
Ubersuggest has a 7-day free trial and their plans start at $12 per month.
9. AlsoAsked
AlsoAsked is a platform that uses “People Also Ask” data to show you combinations of auto-complete searches. It lets you perform searches based on different countries and languages, as well as a clear mind map presentation related to the seed keyword/phrase.
This is an excellent tool for B2B SEO, since you get to pinpoint the questions your target decision-makers may have
Pricing
The basic plan is $12 per month. For API access and bulk searches, the price goes up to $47 per month.
10. Moz
Moz has multiple free tools such as their keyword and link explorers. But if you want powerful features, you’ll want to use MozPro.
There, you’ll access the Moz crawler which will help you improve the health of your site.
Although their backlink database is a bit limited, they have impeccable support which lets you get started as soon as needed.
Pricing
When you sign up in Moz, you get full access to Moz Pro Medium free for 30 days! Plans start at $49 per month.
11. Mangools
Mangools was founded in 2016 by Peter Hrbáčik. Its headquarters are in Bratislava, Slovakia.
Mangools has some of the juiciest SEO tools on the market: KWFinder, SERP Checker, SiteProfiler and more. It allows you to check the domain authority of any website and compare them with yours.
Companies like Airbnb and The Home Depot all use it to optimize their web pages.
Pricing
Mangools plans start at $49 per month and go up to $129 per month for team collaboration features.
12. Serpstat
Serpstat is a Ukrainian company that works with big brands like Samsung, Shopify and Uber. It has received multiple awards such as the #1 selling SEO tool of all time.
Its Serpstat for B2B plans includes an API to integrate service analytics into your internal tools and dashboard.
You can also check the search volume of keywords and find the most popular and trending keywords for your business
Pricing
Serpstat’s regular plans start at $69 per month, however for a B2B, you’ll need to book a consultation.
13. SE Ranking
SE Ranking has been recognized by major review platforms for its value and its high satisfaction service. It has SERP features and a database for Competitive and Keyword Research.
Amongst its B2B features, you’ll find automatically generated SEO reports or scheduled audits, a White Label feature and an API.
Pricing
Prices vary according to the number of keywords and rank frequency you need and start at $65 per month to track 500 keywords.
Each plan includes a free trial.
14. Seobase
Serving more than 15,000 satisfied customers globally, Seobase has powerful and free SEO tools to improve your search engine rankings. With their intuitive UI and their daily reports, you’ll boost your search engine ranking.
Moreover, like many tools that keep up-to-date with trends, Seobase has AI features that will make your B2B SEO strategy much more efficient.
Pricing
It has a free plan that includes 1 team member, 1 tracked website, and 3 keywords.
Paid plans start at €9.99 per month. There’s also a 7-day free trial.
15. SEO Scout
SEO Scout is an SEO analysis tool that offers keyword clustering features both inside its plans and as a free version. It uses Natural Language Processing to analyze the top 30 Google results for your keyword.
It also has a content optimization tool and rank tracking. Its SEO split testing automagically tests changes to your page titles, meta descriptions and other on-page elements and measures the direct impact on your traffic and conversions.
Pricing
Plans start at $49 per month.
Final Words
A B2B marketing strategy can be tricky, there are a lot of things to consider, as we mentioned earlier. However, luckily, most of the best SEO tools have also B2B SEO features that will help you boost productivity, brand awareness and conversion rates.
If you haven’t tried any of these platforms yet, I urge you to do so!
And if you have, and have a favorite, please tell me in the comments which one is it!
