OceanWP is a free theme that comes with many advanced features and customization options. It is the most customizable free multi-purpose theme for WordPress so far.
So, in this post, you are going to see a really interesting review of OceanWP theme. Since I used it here on BforBloggers, I’ve compiled both of its pros and cons for you to better judge if it is your dream theme or not.
An Introduction to OceanWP
OceanWP is a free WordPress theme created & maintained by Nicolas Lecocq. He was a freelancer and recently developed OceanWP and thought to give it free to every WordPress user. That’s why this theme is completely free and can be used on as many sites as you want forever.
Since it’s exclusive to WordPress, you can’t use any other CMS. OceanWP has been online since 2016 and is currently rated 5 out of 5 in WordPress theme repo with more than 100k installs. However, in this review, you are going to see its pros as well as cons along with my side of how this theme is suitable for bloggers, developers and e-commerce websites.
It is a multi-purpose free theme available in WordPress theme repo so you don’t have to purchase anything. There are several free and paid extensions available and we will talk about them further in this review as well.
OceanWP has a lot of features when compared to any other free theme I’ve ever seen in several years. It will allow you to customize each and every part of your blog, sales website or even e-commerce website with ease.
Some of the features OceanWp has:
- Full page builder support
- Integrates with any screen size (responsive layout)
- Lightweight (no bloatware)
- Loads super fast (clean code)
- Full integration with E-commerce plugins like Woocommerce
- Schema Added SEO friendly theme
- Demo Import and Export Functionality
- Built-in share module, optin module, and others (with Ocean Extra)
And there are many more features that can be added through paid and free extensions available for OceanWP on the website and WordPress plugin repo.
OceanWP theme is free and not paid. You only have to pay for premium extensions that too if you want to add extra functionalities to the theme.
There’s absolutely nothing OceanWp has left. The moment you install this theme, it appears to be a premium theme that can be reshaped and transformed the way you want.
Right from the color, footer, header, sidebar, hook areas, CSS, typography and everything can be changed from the customizer itself. However, a beginner might feel all of it a bit too overwhelming at first.
That being said, let’s talk about its pros n cons in detail.
OceanWP has definitely many pros as it’s the only free theme that lets its users do whatever they can to customize and personalize it according to their own brand. let me some of the pros:
1. Fast, Lightweight and Cleanly Coded: Since OceanWP is very light and loads quickly over normal layout and theme functions, It’s a great choice especially if you care about user experience.
2. Stock WordPress Widgets Enhancer: I discovered this when I was using OceanWP here on BforBloggers. The theme automatically enhances the feel and look of several stock WordPress widgets such as newsteller and recent posts.
3. Loaded with lots of options: After you install and start to customize the OceanWP along with its Ocean Extra plugin you’ll immediately notice that there are so many options available to start from. Right from the header to the footer to hook areas, you can change it all.
4. SEO friendly: OceanWP uses schema markup as well as other SEO-friendly practices such as proper headline HTML tags, proper site navigation structure and so on.
5. Developer friendly – Just like any other WordPress theme, OceanWP is available on Github for developers to further enhance its functionality and improve.
6. Time & Money Saver for Freelancers – If you are a freelancer and you work for clients, the best thing you can do is get the OceanWP and use its demo import and export feature to quickly set up their websites in literally, 4 clicks.
7. E-commerce Ehnacer – OceanWP integrates with Woocommerce and furthermore enhances its features, appearance, and functionality. This way you can expect more conversion in your online store with lesser compatibility issues.
Now that we have seen some pros, let’s talk about some major Cons in OceanWP theme
1. Overwhelming Customizer – The moment you open the appearance customizer setting, you’ll notice there are just way too many options to handle and you don’t know where to start with and where to find a particular setting. That’s something any beginner might feel.
3. Cache Error – I don’t know if it happens repeatedly or it was with me only, but OceanWP had broken my SEO. I saw the cached version, there was a huge header appearing every time in Google cache which covered the whole content and left my blog with a huge area of empty space, something not good for rankings. This is what made me write a review of OceanWP.
Have a look at this:
Even though I changed the header 3 times but it seemed like nothing worked. At the end of the day, I decided to change my theme.
When you look for a quality product, you expect quality support too. OcewanWP has it all. I have to admit, the support is really quick and moreover the developer is eager to help even if you are a free user.
OceanWp also has a priority support plan and you can sign up for that if you are building sites for a client or if you run a large business and you need quick support if something goes wrong in and out of your theme.
OceanWP’s support is really quick and quite active on the WordPress forum.
I recently opened a ticket for the header and menu icon issue on the WordPress support forum and in 4 hours, I had a reply. Not so satisfying but it was quick and to the point. Have a look:
If you’ve purchased any extensions for OceanWP, you can also get direct email support from the team.
Since OceanWP is completely free, they’re not much to argue about its pricing. There are a few extensions available that you can use to further add features and enhance its functionality.
The extensions are priced separately but there is a bundle available which I recommend you to buy if you are going to purchase any one extensions separately because you’ll save more than $80 when you get a bundle instead of separate extensions.
The extension bundle is priced at $39 for a single site and for $129 you can use the extension and demo templates on unlimited WordPress sites.
There’s also a discount on renewals by which you can save up to 30% on license updates.
Above all, you can also use the white label extension to turn OceanWP into a “your exclusive theme” which you can use to share with your clients as well.
OceanWP: Who’s This Theme Is For
Anyone who owns a blog, a static sales website, or a Woocommerce papered store can use OceanWP because it has all of the necessary compatible functionalities you may want to look for a blog.
It has multiple layout designs for blog pages which can be sued to show your latest posts in different styles such as grids. Also, you can set for space and width you want to display enter content into in single posts.
For WooCommerece, OceanWP automatically sets a few customizations such as a big button, cart icon in the header, etc. which shows it’s really a great choice for it.
It’s SEO friendly, comes with proper schema markup, makes your site load fast and above all, it is very very customizable.
Compatibility With Page Builders
It has beautiful CSS ready to take action as soon as you add a widget anywhere through these page builders. For example, the optin form that comes with the Ocean Extra plugin automatically adjusts its width according to the place you are using it on. On the home screen, if you using it in a full-width column, it will automatically increase its width to fit to screen. Have a look:
It also has awesome widgets you can use right away after installing it.
It’s the best pair with Elementor and a visual composer. Since both of them are front-end page builders, it is very very easy to modify the pages as per your requirements. I personally prefer Elementor due to its ease of use. Visual composer will be great for people who need more power and like to play with source code and build a page from scratch.
Its ease of use makes it the best choice for using page builder plugins.
OceanWP is the very best you’ll get for free. It compliments most of the page builder as well as lets you customize everything to the core. There are various extensions available for you to customize it further and add external functionalities.
The theme works out of the box with only a few basic customizations such as changing the header logo and adding menu icons and links.
Final verdict: yes you should definitely use OceanWP.
Do share your experience with OceanWP in the comments section below.