Many bloggers reuse stocks photos. It isn’t much you can do about it. After all, there are only that many “unique” photos in a niche.
Especially if you are in the healthcare, finance, pet, or fitness niche. Most images look similar to each other.
So, you might want to use an image of more than one in different blog posts on the same domain name.
But is it healthy for SEO?
Yes, it’s perfectly fine and won’t affect your SEO as long as you keep three things in check:
- Change the image file name.
- Change the image alt-tag.
- Identify if the image is relevant and serves a purpose in the content.
Do not re-use an image in your blog posts without changing its name. That’s a must. The same goes for alt tags.
That’s how you can make sure it reduces the similarity between your blog posts and avoids duplicate content issues.
Once you’ve checked all of these, there’s no need to worry. You can safely re-use any image as much as you want. Read our full image SEO guide for more guidance.
However, it’s not mandatory to add images.
If an image isn’t relevant, doesn’t explain something, and is a stock photo, consider not using it at all. Not even once.
So, re-use an image as much as you want. But prefer doing it more than twice. It will only dilute the uniqueness of that particular image and in some cases, it might hurt the user experience.
User experience is a direct ranking signal and Google continuously works on improving the web search experience for its users. If your website has a degrading UX, it will hurt your rankings at some point.
Images play an important role in on-page SEO. Some might even argue that blog posts with even a single image will outrank those without any.
Although I disagree. When I started taking marketing projects, we used to see this pattern on multiple client websites, much often until mid-2019. Things have changed drastically since then.
It doesn’t really matter if your blog posts have images or not. Google has shifted its focus to using machine learning to improve search results. The algorithms are constantly learning, and images, and are not much of a needle-mover anymore.
Chronologically, BERT, SMITH & Sub-Topics Google algorithm updates indicate the reliance on A.I. to improve the search results by understanding what’s inside the blog posts. So images such as stock photos and illustrations don’t have much value.
Since they don’t explain the context of the article.
They are just visually appealing.
It doesn’t matter if you’re using an image twice. Your content should remain unique and the image should be relevant; that’s all that matters.