It’s time to broaden your horizons and pay some attention to a wonderful social media platform that’s not always talked about: Pinterest.
Building a presence on Pinterest can be super beneficial to your marketing strategy if your target audience is part of its main users. Although it’s not the oldest nor the trendiest app, there are many great Pinterest tools out there that will help you easily boost your audience.
Today, we’ll compare two: Pinclicks and Pin Inspector. We’ll see their main features, pricing, pros and cons, and decide which one is better for you!
But first, let’s talk a bit about Pinterest:
Why you should be on Pinterest?
Welcome to Pinterest, a popular social media platform sometimes forgotten by headlines. Instagram, TikTok, and Facebook are always in the spotlight, and with good reason, but there are other stars out there worth considering.
Especially if your target audience is interested in lifestyle ideas, travel and beauty!
Moreover, according to Statista, around 40 percent of Pinterest users are women aged between 18 and 34 years. So if you are selling to women, you need to be on Pinterest!
Why not simply use Pinterest Trends?
Since Pinterest already offers Pinterest Trends, you might wonder why bother with a paid tool.
The thing is, you can use this tool as a Pinterest keyword research tool, but you’ll be missing a lot of insights.
Pinterest Trends shows you the most popular searches on the platform. But the majority of the Pinterest traffic you’ll get comes from the home feed and related pins. Tools like Pinclicks include keyword research features that allow you to access this data.
PinClicks VS Pin Inspector
PinClicks
A rather new Pinterest tool in the market, PinClicks was launched early this year by Tony Hill. At first glance, you can tell it’s designed to make keyword research easy.
It allows you to track your keyword rankings on Pinterest search, get all the official interest annotations assigned by Pinterest and much more!
Pin Inspector
Pin Inspector is a Pinterest research tool that is part of the Appbreed brand. This brand was founded by Dave Guindon and offers tons of tools like AI writing assistants and audience analyzers.
With Pin Inspector you get a license that gives you access to tons of features such as the Pin Analyzer, Keyword Generator and Boards Analyzer.
Key features
Ease of use
PinClicks has a very clean, minimal and intuitive interface which makes it super easy to use. As you can see above, the dashboard displays all its tools on one side and a help button is there the whole time in case you need any help.
As to Pin Inspector, at first, the amount of data that’s presented can be a bit overwhelming. However, that’s only because it’s a powerful tool and if you are willing to take the time to learn, you’ll find in-depth insights.
Keyword research
Both PinClicks and Pin Inspector give you tools to find keywords.
PinClicks searches your main keyword but also different variations, giving you a broad view and many options to choose from. It also gives you a “popularity” score to help you uncover popular keywords you might have missed.
Pin Inspector, on the other hand, shows you the keywords but also their search volumes, cost-per-click and competition data. However, to access these data, you’ll need to take an extra step and that’s where some people end up disliking Pin Inspector.
Trend analysis
PinClicks’ Interest Explorer lets you explore over 11 million official interests within Pinterest. Its creator says it is the most important and unique feature of PinClicks.
The Interest Explorer allows you to know which are the words and phrases you need to include in your pin description and in your blog post. You’ll also get a view of how the results look inside Pinterest.
Pin Inspector, on the other hand, shows you not only what’s trending but also detailed search volume data over time, so you can see how popular a trend is.
Competitor analysis
Pin Inspector shines when it comes to competitor analysis. You can identify competitors that rank well in your niche by entering your main keyword in the profiles tab.
That way, you’ll see what’s working for others and use those insights to improve your own approach.
Some data points you’ll see include how many group boards are on the account, the last active pinning on the account and the reach of the account.
PinClicks, sadly, doesn’t focus on competitor analysis, so if you are interested in that, it’s not a good option.
Pin Performance Tracking
With PinClicks’ Pin Stats, you simply paste a Pin URL and see its annotated interests and detailed statistics, such as the number of times it was saved, comments, reactions and a pin score.
Like with the rest of the stats, you can then export the results as a CSV file.
Similarly, Pin Inspector’s analyzer tool pulls out detailed data points like saves, repins and other performance metrics.
Both PinClicks and Pin Interest let you analyze multiple pins at the same time.
Board Audit
If you are already a Pinterest user, you know that pins are gathered in boards you can create and customize. These boards often rank in organic search results on Google so optimizing your boards can give your account a lot of exposure.
Pin Inspector has a board tab that audits boards and identifies which ones rank the best for the search term. But PinClicks doesn’t offer a similar tool.
Other features
PinClicks has a Saved Pins feature, similar to Pinterest. When you are doing your research in the Top Pins tab, you can save your favorite pins to see all their pin data and their annotated interest keywords!
As to Pin Inspector, it allows you to download pin video and image files of the top converting content, and thus creating your own swipe files database.
Compatibility
Pin Inspector is fully compatible with macOS and Windows.
Currently, neither PinClicks nor Pin Inspector offers mobile applications, however, the latter’s developers are looking to expand the software to mobile in the future.
Free tools
Pin Inspector offers a compiled list of top resources when you take its limited-time discount offer. Besides some tips and tricks to thrive on Pinterest, these bonuses also include 12-pin templates for quickly driving free traffic to your sites.
Support and resources
PinClicks offers email and chat support. You can also book a meeting with them to get all your questions about PinClicks answered before purchasing a plan.
If you are looking for some tutorials, they have a few training videos as well.
Since Pin Inspector is part of a larger brand, as we mentioned earlier, both its support and resources can be found searching for Appbreed. You can contact support by submitting a ticket and, if you need some guidance, their YouTube channel is full of videos.
Pricing
PinClicks offers a 5-day free trial, no credit card required. Then you can choose between two paid plans:
- Pin Pro: $29 per month. Track 25 keyword rankings and access the Keyword Research tool.
- Pin Plus: $49 per month. Track 500 keyword rankings and access Custom Lists for saved keywords.
Pin Inspector, on the contrary, doesn’t offer plans with monthly payments, but, instead, it has a license that costs $67. Once you purchase it, you will receive a 30-day guarantee and free software updates.
PinClicks Pros and Cons
Pros
PinClicks offers a 5-day free trial that allows you to take a look at its main features with no commitment.
It’s so user-friendly its learning curve is practically nonexistent. Plus, its video tutorials on the dashboard guide you each step of the way.
Cons
It’s more expensive than Pin Inspector.
Pin Inspector Pros and Cons
Pros
Pin Inspector is considerably cheaper than PinClicks. In fact, you’ll get Pin Inspector for life for less than the cost of 2 months of Pinclicks’s highest plan.
It’s also a very powerful tool that includes valuable insight like search volume data that’s not available on PinClicks.
Cons
You can’t try it for free.
Verdict: Which one is the best tool for Pinterest?
Look, PinClicks and Pin Inspector are amazing tools. There’s no discussion about it.
Their main differences come from pricing and time. If you really want to get a granular control over your data and don’t mind spending some time figuring out how the tool works, then Pin Inspector is the one for you.
If, instead, you just want a Pinterest tool to quickly research keywords, go with PinClicks.
That’s all for today.
Have you tried any of these Pinterest tools?
If so, tell us your experience in the comments!
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