Unbounce vs HubSpot: Which one is Better?

When it comes to landing pages, you’ll hear tons of names.

However, today we want to focus on two of the most popular landing page builders.

In this post, we’re going to review and compare Unbounce and HubSpot and find out which one is the best.

Unbounce vs HubSpot


Unbounce landing page

Unbounce started back in 2009 and is now one of Canada’s fastest-growing tech companies. It’s used by more than 120,000 customers!

No wonder why: it focuses on every aspect of a landing page. And it keeps growing and growing, staying up to date with new tendencies.

They now have a toolkit called Conversion Intelligence which includes Smart Copy, Smart Builder and Smart Traffic. With the help of artificial intelligence, they make sure the design, copy and traffic of your pages is the best it can be.

All of it while having a really clean interface and being super user-friendly.



HubSpot was created by Brian Halligan and Dharmesh Shah, fellow graduate students at MIT in 2004. It was founded on the notion that people don’t want to be interrupted by marketers or harassed by salespeople: they want to be helped.

That’s why HubSpot is mainly a Customer relationship management (CRM) platform. However, it also has a website builder and a landing page builder. In fact, it’s the number 1 rated landing page builder on G2.

And they even offer multiple free tools like a blog ideas generator, a marketing plan generator and more than 80 free business templates

Landing page builder

Unbounce offers 2 landing page builders. On the one hand, there’s the Classical Builder which lets you drag and drop whatever you want and has advanced coding and customization options.

Then there’s the Smart Builder which is an AI-powered landing page builder that predicts which layouts and headlines will work best for your target audience.

To get a preview of how the Smart Builder works, head to this page.

Plus, Unbounce’s number of landing pages are unlimited even on its lowest plan.

HubSpot has a free landing page builder that lets you create up to 20 pages and includes live chat and custom bots as well as a meeting booking tool. They also have a drag-and-drop website builder with hundreds of customizable website themes.


Unbounce templates

Unbounce creates for you personalized templates after asking you some questions. However, they also give you the alternative of choosing a template. They have over 100 high-converting landing page templates that work with WordPress.

HubSpot, on the other hand, has thousands of free templates.


Unbounce Smart Copy

Unbounce has an A.I. writing tool called Smart Copy which we have reviewed in the past.

Smart Copy helps you write a wide range of copy, from landing pages to Google ads. Like most AI writing tools, it asks you for some input and after that it creates the copy for you.

It also remixes your content, generating something completely new that matches exactly what you want to say.  You can choose to write in Spanish, Portuguese, Dutch, German and French!

HubSpot doesn’t count with artificial intelligence that writes for you but it does help you offer  personalized content to your customers. Based on any piece of information you’ve gathered on your customers, you’re able to present them one type of content or the other.


Unbounce has popups and sticky bars to grab your visitors’ attention. You can choose exactly who sees your popups, trigger when they appear, and dynamically swap in keywords based on visitors’ search terms.

They include schedule seasonal offers that run automatically so you’re always showing your most relevant promotions. And there’s A/B testing so you experiment with different messages and offers to see which one performs best.

They also have Smart Traffic, which automatically connects visitors with the landing page that best matches what they’re looking for, making them more likely to convert.

HubSpot specializes in conversions and their Marketing Hub has ad tracking and management, live chat, email campaigns and more. They also have built-in marketing analytics and custom objects so you can build dashboards to share insights with your team.


Unbounce provides reporting for each of its products. For example, Smart Traffic gives you a peek into high-performing (and low-performing) variants and traffic segments.

When lots of your visitors exhibit similar conversion behavior, Smart Traffic will highlight their attributes in common, so you can keep optimizing for your audience.

HubSpot, however, offers a much more powerful option. You’ll see detailed reports for every one of your marketing assets, from website and landing pages, to emails, blog posts, social media accounts, calls-to-action and more.



HubSpot has an App Marketplace where you can find a collection of tools to connect with HubSpot. You’ll find the basics like Gmail and Facebook but also others such as Eventbrite, Constant Contact and more.

Unbounce has 32 apps including Calendly and Stripe, and 18 integrations, amongst them, you’ll find HubSpot.

Collaboration features

Unbounce lets you add as many users to your account as you want to manage your landing pages.

HubSpot, on the other hand, has a team organization system. You can divide them into different groups based on region, brand or roles and assign them different levels of permission.

Other features

HubSpot helps you create a Buyer Persona so you can better understand your target customer. You’ll be able to know their habits, limitations and other specifics and achieve alignment across all marketing efforts.

They also have social media tools to schedule, publish, monitor and analyze updates across Facebook, LinkedIn, YouTube and other platforms.


HubSpot has an App Partner Program for developers and companies that want to grow their business by building apps on HubSpot’s open platform.

And for colleges and universities, they offer free access to software resources so students can have a competitive advantage in the job market.


HubSpot resources

Unbounce offers a Landing Page Course, a Resource Library, an Ultimate Optimization Guide and so much more. They also have a YouTube channel where you can find snack-sized videos with marketing tips.

HubSpot also has tons of learning resources: from free courses and certifications to e-books and guides. You’ll also find HubSpot Community, which has over 85,000 community members ready to answer your questions.

Customer support

You can contact Unbounce via live chat and phone. You can even drop by if you’re nearby. They have offices in Vancouver and Berlin.

HubSpot, on the other hand, besides offering live chat and phone support (they have multiple local numbers), has a product demo. You simply have to fill out a form and they will contact you to give you a free demo of HubSpot’s software.


Unbounce has a 14-day free trial on its three lower plans.

  • Launch: $90 per month. Includes 1 domain and up to 20,000 visitors.
  • Optimize: $135 per month. Includes 5 domains and 30% more conversions.
  • Accelerate: $225 per month. 10 domains and up to 50,000 visitors.
  • Concierge: $575 per month. Get a dedicated success team and more than 25 domains. To start with this plan, you’ll have to contact a specialist.

HubSpot has different plans depending on what you need. These are its bundle options:

  • Starter: $45 per month. Includes 1,000 marketing contacts.
  • Professional: $1,600 per month. Includes 5 users and 2,000 marketing contacts.
  • Enterprise: $5,000 per month. Up to 1,100 programmable automation workflows.

You can also get started for free, although their free plan is quite limited. There are discounts for startups and nonprofits!

Unbounce Pros and Cons


  • Artificial intelligence technology.
  • Unlimited landing pages.
  • Flexible visual editor.


  • It doesn’t include a free plan.

HubSpot Pros and Cons


  • SEO optimization.
  • Social media management.
  • Team organization.


  • Basic landing page builder.
  • Paid tiers aren’t affordable.

Social impact

Unbounce provides ongoing support to charities and nonprofits and has donated them more than $100,000 since 2015.

HubSpot is also committed to social impact and they’re also running environmental programs. In fact, they have 100% renewable energy across all their building sites!


So there you have it, our comparison between Unbounce and HubSpot.

As we have seen, although both of them offer landing page builders, they are quite different.

Unbounce is the perfect option for starters or people with a low budget, since you truly access a lot of cool tools that are part of their Conversion Intelligence toolkit for an accessible price.

However, if you want to create a robust marketing strategy besides building landing pages, you should totally go with HubSpot. You’ll cover all the aspects of your digital marketing presence, from email marketing to social media.

Which one do you choose?

HubSpot or Unbounce?

Tell us in the comments!

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