Unbounce and Squarespace are two of the most popular landing page builders. If you want to build a website or landing page with as much ease and speed as possible, these are the platforms you want to use.
But, of course, if time’s important to you, you can’t test both. That’s why we carved this head-to-head comparison between Unbounce and Squarespace, where we go through their key features, pricing, and pros and cons.
Unbounce vs. Squarespace
Unbounce started in 2009 and is now one of Canada’s fastest-growing tech companies. More than 120,000 customers use it!
With it, you can focus on every aspect of your landing page with the help of artificial technology. Its Conversion Intelligence toolkit includes Smart Copy, Smart Builder and Smart Traffic.
Squarespace is an American company that was launched in 2004. With twenty years of experience, it’s now one of the most popular website builders, with famous people like Winona Ryder using it for their sites.
Squarespace loves innovation and they show you all their new features and upcoming ones on Squarespace Refresh 2022.
Landing page builder
Unbounce offers 2 landing page builders. On the one hand, the Classical Builder lets you drag and drop whatever you want and has advanced coding and customization options.
Then there’s the Smart Builder, an AI-powered landing page builder that predicts which layouts and headlines will work best for your target audience.
To get a preview of how the Smart Builder works, head to this page.
Plus, Unbounce’s number of landing pages is unlimited.
Squarespace is that sort of builder that is super user-friendly even from their landing page. You’ll see that from the start. For example, if you dwell too long on their templates site, a pop-up will ask you how things are going and collect your feedback.
Similar to Unbounce, Squarespace offers 2 options to get started with your website. You can either choose a professionally designed template or build a custom template with Squarespace Blueprint.
Squarespace has templates for online stores, portfolios, one-page sites, blogs and more.
Similarly, Unbounce creates personalized templates for you after asking you some questions. It also gives you the alternative of picking a template. They have over 100 high-converting landing page templates that work with WordPress.
Unbounce has popups and sticky bars to grab your visitors’ attention. You can pick exactly who sees your popups, trigger when they appear, and dynamically swap in keywords based on visitors’ search terms.
They include scheduled seasonal offers that run automatically so you’re always showing your most relevant promotions.
Squarespace only has automation regarding email campaigns.
Unbounce has an AI writing tool called Smart Copy, which we have reviewed in the past.
Smart Copy helps you write a wide range of copy, from landing pages to Google ads. Like most AI writing tools, it asks you for some input and after that, it creates the copy for you.
It also remixes your content, generating something completely new that matches exactly what you want to say. You can choose to write in Spanish, Portuguese, Dutch, German and French!
With Unbounce you can sell anything, that’s what it says on its page at least. The thing is that Unbounce is more of a landing page builder that drives potential customers rather than an ecommerce with tons of selling features.
Squarespace, on the other hand, has multiple selling features.
First off, it has straightforward tax tools that make compliance easy.
Since it has a point of sale (POS) system, it lets you sell in person. Using the Squarespace app with a supported Square Reader, sales you make in-person update your inventory. You can easily embed maps to help customers find your business.
Squarespace also contemplates the selling of services, besides physical and digital goods. That’s why you’ll find online bookings and calendars built-in to schedule appointments.
Finally, it also gives you the option to sell subscriptions.
Unbounce has A/B testing, so you experiment with different messages and offers to see which one performs best.
They also have Smart Traffic, which automatically connects visitors with the landing page that best matches what they’re looking for, making them more likely to convert.
Squarespace, sadly, doesn’t have a similar feature.
Unbounce will require you to use Unbounce Apps to add payment functionality from platforms such as Shopify, Stripe, PayPal, WooCommerce and more. However, most of the apps are free, so that won’t be a problem.
Squarespace, on the other hand, also accepts Apple Pay and Afterpay.
Squarespace Commerce includes automatic sales tax calculation from TaxJar so you can easily charge customers tax.
Squarespace integrates with plenty of popular apps: Zapier, Instagram, Unsplash, Google Maps and more. You can easily embed videos from YouTube or music from Spotify. It also offers plenty of third-party extensions.
Unbounce has 32 apps including Calendly and Stripe, and 18 integrations, amongst them, you’ll find HubSpot and Shopify.
Squarespace has an app for Android and iOS. With it, you can build your site, manage inventory, fulfill orders and pretty much do anything.
It also has a Video Studio app for iOS users where you can create pro-level videos easily. The app is free with a website subscription or trial.
Squarespace has other mobile apps such as Unfold, which is free for everyone and allows you to edit photos, videos and reels for social media.
Unbounce doesn’t offer mobile apps, so you rely purely on the website.
Squarespace currently supports 6 languages for both account and site languages: English, French, German, Italian, Portuguese and Spanish.
Unbounce, on the other hand, doesn’t have a language selector in-app. If you don’t speak English, you’ll have to rely on your browser to translate the page.
Customer support and resources
You can contact Unbounce via live chat, email and phone. You can even drop by if you’re nearby. They have offices in Vancouver and Berlin.
I appreciate the clear communication approach of Unbounce. They let you know that live chat and phone are only available during working hours, but you have a lot of resources to check on your own.
Unbounce offers a Landing Page Course, a Resource Library, an Ultimate Optimization Guide, a Community and so much more. They also have a YouTube channel where you can find snack-sized videos with marketing tips.
All Squarespace plans come with award-winning 24/7 customer support via email and live chat. They have a Help Center, a blog, webinars and update videos to YouTube regularly.
They also have a special place for professionals called Squarespace Circle. This is a partner program anyone who has built or collaborated on three websites can join. You’ll receive weekly release notes and educational content to keep your web design skills and knowledge up-to-date and be able to participate in product betas.
Unbounce has a 14-day free trial on its three lower plans:
- Launch: $99 per month. Includes 1 domain and up to 20,000 visitors.
- Optimize: $145 per month. Includes 5 domains and 30% more conversions.
- Accelerate: $240 per month. 10 domains and up to 50,000 visitors.
They also offer the Concierge plan, which costs $625 per month. It gives you a dedicated success team and more than 25 domains.
Squarespace lets you start building your website for free, no credit card required, for a trial period of 14 days. After that, you’ll need to choose a plan:
- Personal: $23 per month. Includes SEO features for site visibility and curated templates.
- Commerce: $36 per month. Direct customers to a secure checkout with your domain and sell in person.
- Commerce: $65 per month. Includes advanced shipping, abandoned cart recovery and commerce APIs.
Squarespace also has enterprise solutions and a 50% discount for students.
Unbounce Pros and Cons
- Artificial intelligence toolkit.
- Advanced automation.
- It doesn’t offer mobile apps.
Squarespace Pros and Cons
- Built-in scheduling features.
- Available in multiple languages.
- Offers mobile apps.
- Lacks powerful AI technology.
Unbounce and Squarespace are both famous landing page builders for a reason. As you can see, they are truly well-equipped with an easy-to-use interface.
The choice between the two is difficult.
However, if you’re looking for a website where you can not only convert potential customers but also manage your products or services, then Squarespace is the best for you.
You get the best of two worlds: a landing page and an ecommerce website.
Plus you can access tons of useful tools like mobile apps, scheduling features and more.
So what are you waiting to use Squarespace?