If you were a kid in the 2000s and had a lot of free time on your hands, chances are you’ve tried using landing page builders like Wix or Unbounce.
Because, thanks to their drag-and-drop technology and user-friendly interface, they made creating websites a fun and easy process.
Today, we want to go back to those platforms to see what they are offering users nowadays and decide which one is the best.
Unbounce vs Wix
Unbounce started in 2009 and is now one of Canada’s fastest-growing tech companies. More than 120,000 customers use it!
Unbounce focuses on every aspect of a landing page. They have a toolkit called Conversion Intelligence where they work with design, copy and traffic.
Wix is a hugely popular website builder founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan. It currently has over 200 million users worldwide.
Besides being a website builder, they have SEO and marketing tools. Just by looking at how they market their brand, you can tell these tools will be powerful!
Landing page builder
Unbounce offers 2 landing page builders. On the one hand, the Classical Builder lets you drag and drop whatever you want and has advanced coding and customization options.
Then there’s the Smart Builder, an AI-powered landing page builder that predicts which layouts and headlines will work best for your target audience.
It also gives you the alternative of choosing a template. They have over 100 high-converting landing page templates that work with WordPress.
To get a preview of how the Smart Builder works, head to this page.
Wix has three ways to create a website. Firstly, a classic drag-and-drop editor that lets you move things however you’d like. And it includes more than 900 free templates.
Then they have an artificial design intelligence (ADI) that creates a fully designed site for you with content and images built-in. You just have to answer a few questions and it’s done.
Finally, for those with a less tight budget, there’s Wix Marketplace, a place where you can hire a Wix Partner to create a professional website for you or redesign an existing one.
Unbounce has an AI writing tool called Smart Copy, which we have reviewed in the past.
Smart Copy helps you write a wide range of copy, from landing pages to Google ads. Like most AI writing tools, it asks you for some input and after that it creates the copy for you.
It also remixes your content, generating something completely new that matches exactly what you want to say. You can pick to write in Spanish, Portuguese, Dutch, German and French!
Wix, sadly, doesn’t have a similar feature.
With Wix, you can customize your site’s meta tags, URL structure, canonical tags, structured data markup, robots.txt file and more. They also have bulk 301 redirects and instant Google indexing.
Unbounce’s SEO features are more limited.
Unbounce has popups and sticky bars to grab your visitors’ attention. You can pick exactly who sees your popups, trigger when they appear and dynamically swap in keywords based on visitors’ search terms.
They include scheduled seasonal offers that run automatically so you’re always showing your most relevant promotions. And there’s A/B testing, so you experiment with different messages and offers to see which one performs best.
They also have Smart Traffic, which automatically connects visitors with the landing page that best matches what they’re looking for, making them more likely to convert.
Wix lacks a robust A/B testing feature, which it’s a shame since it’s a truly efficient way to optimize your website.
Wix has Wix Payments and it allows you to receive payments from major debit and credit cards, Apple Pay, Pix, Boleto, Pay Now by Klarna and more. Note that although Wix Payments isn’t available in every region, you can still select from more than 70 payment options offered on Wix worldwide.
Unbounce will require you to use Unbounce Apps to add payment functionality from platforms such as Shopify, Stripe, PayPal, WooCommerce and more. However, most of the apps are free so that won’t be a problem.
Nowadays, more and more websites take accessibility into account and Wix is aware of that. That’s why they have accessibility features built into every site.
For example, they have heading tasks so users who have screen readers understand how your site is organized. Moreover, all components you add to your site have the correct semantics built in, so people with disabilities can better understand your content.
They also have accessibility templates and the option to hire a professional who can ensure your site complies with the WCAG 2.0 accessibility guidelines for your region.
Unbounce has 32 apps including Calendly and Stripe, and 18 integrations, amongst them, you’ll find HubSpot.
Wix has a long list of integrations you’ll find on its App Market, from Constant Contact to Tidio. Some of them are completely free, while others have a limited free trial.
Wix owns Velo, a platform that helps you rapidly build, manage and deploy professional web apps. You’ll access a visual UI Editor and dev tools to save you hours of coding.
They also have Wix Owner App available for Android and iOS. From it, you can take bookings and payments, live chat with visitors, track business analytics and more.
Unbounce doesn’t offer mobile apps, so you rely purely on the website.
Currently, you can use Wix and Wix Studio in 22 languages including Ukrainian, Vietnamese, Hindi and Japanese.
Unbounce, on the other hand, doesn’t have a language selector in-app. If you don’t speak English, you’ll have to rely on your browser to translate the page.
Customer support and resources
You can contact Unbounce via live chat, email and phone. You can even drop by if you’re nearby. They have offices in Vancouver and Berlin.
I appreciate the clear communication approach of Unbounce. They let you know that live chat and phone are only available during working hours, but you have a lot of resources to check on your own. They also tell you how to get support during the holidays!
Unbounce offers a Landing Page Course, a Resource Library, an Ultimate Optimization Guide, a Community and so much more. They also have a YouTube channel where you can find snack-sized videos with marketing tips.
Wix, on the other hand, has 24/7 support for users, but I didn’t find it that easy to contact them for questions about their plans.
It also has video courses and lessons on Wix Learn on freelancing, fitness management and SEO. And it uploads videos regularly to YouTube and TikTok!
Probably one of the main differences between Unbounce and Wix is their pricing.
Unbounce has a 14-day free trial on its three lower plans:
- Launch: $99 per month. Includes 1 domain and up to 20,000 visitors.
- Optimize: $145 per month. Includes 5 domains and 30% more conversions.
- Accelerate: $240 per month. 10 domains and up to 50,000 visitors.
They also offer the Concierge plan, which costs $625 per month. It gives you a dedicated success team and more than 25 domains.
Wix, on the other hand, has four paid plans for small companies:
- Connect domain: $4.50 per month. This plan includes a custom domain, however it still displays Wix ads.
- Combo: $8.50 per month. Showcase and stream up to 30 minutes of video, plus a free domain voucher for one year.
- Unlimited: $12.50 per month. Unlimited bandwidth and Visitor analytics app.
- VIP: $24.50 per month. Includes a professional logo, social media logo files and priority customer care.
If you need more video hours or storage space, they also have business and ecommerce plans which go from $17 per month to $35 per month. There’s also a solution for large-scale businesses that includes a dedicated account manager and tailored solutions.
Unbounce Pros and Cons
- Includes Smart Copy and Smart Traffic.
- Top-notch support.
- Doesn’t offer mobile apps.
Wix Pros and Cons
- Multiple levels of plans.
- Supports multiple languages.
- No strong A/B testing
Having gone through this head-to-head comparison, it’s clear that, although Unbounce and Wix share a lot of main features, they are very different.
Unbounce is a big landing page builder, however, it lacks some flexibility in its plans. If you’re just starting, you’ll have to pick Wix.
If you have a bigger budget, though, the choice is not that simple.
I’d say that if you’re looking for a quick solution, Unbounce is the one. The AI will do all the work for you and you’ll get all the support you need straight away.
However, if you want a website with all the bells and whistles, multilingual, mobile apps and accessibility for your visitors, you’ll have to choose Wix.
What do you think about Wix?
Tell us in the comments!